Senior Account Director, Email & CRM Strategy

Publicis Groupe; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Digitas in Boston is seeking a whip-smart Account Director who can stun our clients with leadership, creativity, vision, and eloquence. You will own client relationships, guide the account management team, and translate business needs into cross‑capability programs that drive measurable results.

The role requires deep marketing know-how, a track record of managing multi‑channel campaigns, and the ability to lead senior stakeholders while mentoring junior teammates in a fast-paced environment.

Qualifications

• Bachelor’s degree and 7–9 years of experience in marketing roles, including agency experience.
• MBA preferred as part of leadership qualifications.
• Strong client relationships and experience managing a marketing team.

Responsibilities

• Lead end-to-end CRM workflows and email/newsletter programs, from intake to deployment.
• Partner with Creative, Production, PM/Operations, Tech, QA to deliver work.
• Connect channel initiatives to broader campaigns across touchpoints for maximum impact.
• Manage junior support team to ensure all deliverables are met.
• Collaborate with a larger team across Creative and Tech capabilities.
• Thrive in a fast-paced environment, detail-oriented and able to juggle multiple projects.

Skills

Client relationships

Team leadership

Marketing strategy

Project management

Budget management

Communication skills

Data analysis

Education

Bachelor’s degree

MBA preferred

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Digitas in Boston is seeking a whip-smart Account Director who can stun our clients with leadership, creativity, vision, and eloquence. You will own client relationships, guide the account management team, and translate business needs into cross‑capability programs that drive measurable results.

The role requires deep marketing know-how, a track record of managing multi‑channel campaigns, and the ability to lead senior stakeholders while mentoring junior teammates in a fast-paced environment.