Senior Healthcare Media Strategy Director

Publicis Groupe; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Digitas, a part of Publicis Groupe, seeks a highly strategic Account Director to lead complex, media-driven integrated healthcare accounts in Boston.

You will inspire clients with creative vision while guiding day-to-day media operations, managing cross-functional teams, and translating objectives into actionable media plans. This role requires 8+ years in media strategy with pharma experience and proven leadership.

Qualifications

• 8+ years of media strategy, planning, or integrated marketing experience.
• 3+ years of people management experience.
• Pharmaceutical, healthcare, or life sciences marketing experience required.
• Experience developing omnichannel media strategies across HCP and DTC audiences.
• Strong understanding of media research, planning, and measurement tools.
• Experience managing multiple brands, clients, and cross-functional teams.

Responsibilities

• Lead development of audience-centric, insight-driven media strategies across HCP, DTC, Payer, and other healthcare audiences.
• Oversee the strategic direction, channel architecture, and budget allocation across assigned accounts.
• Translate business objectives, market dynamics, customer insights, and performance data into actionable media recommendations.
• Guide teams through annual planning, tactical planning, optimization, and measurement processes.
• Ensure media strategies align with broader brand, marketing, and business objectives.
• Partner with analytics, investment, activation, and client engagement teams to deliver integrated solutions.
• Identify opportunities to introduce innovative media approaches, emerging channels, and evolving healthcare marketing trends.
• Contribute strategic expertise to new business opportunities, pitches, and agency initiatives.

Skills

Strategic thinking

Team leadership

Client relationship management

Presentation & storytelling

Data-driven decision making

Influence through insights

Coaching & development

Job description

Digitas, a part of Publicis Groupe, seeks a highly strategic Account Director to lead complex, media-driven integrated healthcare accounts in Boston.

You will inspire clients with creative vision while guiding day-to-day media operations, managing cross-functional teams, and translating objectives into actionable media plans. This role requires 8+ years in media strategy with pharma experience and proven leadership.