Senior Account Based Marketing Manager

Snowflake; Menlo Park (CA); Hybrid; USD 148,000 - 207,000; Full time

Job summary

Join an innovative firm as a Senior Account Based Marketing Manager, where you will lead high-impact marketing programs targeting strategic accounts in the Advertising and Media sectors. This role offers a unique opportunity to develop personalized campaigns, collaborate cross-functionally, and leverage data-driven insights to optimize marketing strategies. With a hybrid work environment, you will thrive in a dynamic setting that fosters creativity and growth. If you're passionate about B2B marketing and eager to make a significant impact, this is the perfect opportunity for you.

Benefits

Health Insurance

401(k)

Paid Holidays

Parental Leave

Equity Options

Qualifications

• 4+ years of marketing experience, including 1:1 ABM experience.
• Strong analytical skills with experience in various marketing tools.

Responsibilities

• Build and execute high-impact ABM programs to accelerate deals.
• Collaborate with Sales and Marketing teams on account-specific strategies.

Skills

B2B Marketing

Analytical Skills

Project Management

Problem Solving

Creativity

Tools

Salesforce

Adobe Experience Manager

Tableau

Sigma

Streamlit

Demandbase

Bombora

Job description

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is looking for a data-driven Senior Account Based Marketing Manager to join our team. You will target our strategic accounts in the Advertising, Media, Entertainment, & Communications/Tech industry with boutique 1:1 campaigns and strategic 1:few campaigns, gaining experience in integrated ABM.

As a Senior Account Based Marketing Manager, you will manage a portfolio of multi-touch, multi-channel marketing programs supporting revenue goals across all customer lifecycle stages for strategic accounts. You will align with sales to target key accounts effectively, optimizing performance at each step.

This role suits a results-driven high-achiever capable of developing B2B marketing programs strategically and tactically. It reports to the Senior Manager of the Majors ABM team.

This role follows Snowflake's hybrid 3-day in-office policy, reporting to our Menlo Park, CA office.

AS A SR. ABM MANAGER AT SNOWFLAKE, YOU WILL:

1. Build and execute high-impact ABM programs to accelerate deals, foster growth, and increase cross-sell/upsell revenue.
2. Create personalized digital landing pages and launch multi-threaded paid social campaigns with tailored messaging by account and target audience.
3. Collaborate with Sales, Field Events, Demand Generation, and Solution Product Marketing teams on account-specific research, events, mailers, and follow-up programs.
4. Measure and report data, insights, and KPIs regularly to the business.

OUR IDEAL SR. ABM MANAGER WILL HAVE:

• 4+ years of marketing experience, including 1:1 ABM experience.
• Strong analytical skills with experience using Sigma, Tableau, Excel, Streamlit, or similar tools.
• Experience with Salesforce, Adobe Experience Manager, Bombora, Demandbase, or similar platforms.
• Creativity and passion for building unique 1:1 and 1:few campaigns, including messaging, targeting, and creative design.
• Ability to evolve marketing strategies based on data analysis, sales feedback, and understanding of large accounts and B2B sales cycles.
• Problem-solving skills, cross-functional collaboration, and data-driven decision-making ability.
• Attention to detail, project management skills, curiosity, and resourcefulness.
• Experience with AI algorithms, machine learning, data science, or Snowflake technologies.
• Adaptability to a fast-paced, evolving environment with competing priorities.

All Snowflake employees must follow confidentiality and security standards to protect sensitive data and customer information.

We are scaling our team to support growth and are looking for innovative, value-driven individuals committed to pushing the pace of innovation and building a future with Snowflake.

Interested in making an impact? For U.S. roles, visit the Snowflake Careers Site for salary and benefits details: careers.snowflake.com

The estimated base salary range for this role is $148,000 - $206,800. It is eligible for bonuses, equity, and a comprehensive benefits package including health insurance, 401(k), paid holidays, parental leave, and more.