Senior Account Based Marketing Manager, West

Vercel; San Francisco (CA); Hybrid; USD 148,000 - 222,000; Full time

Job summary

An innovative company is seeking a Senior Account Based Marketing Manager to drive marketing efforts in the West region. This hybrid role requires a strategic thinker with a strong background in Account-Based Marketing and experience in engaging engineering audiences. You will collaborate closely with the sales team to generate and nurture leads, develop funnel acceleration tactics, and manage events. The ideal candidate is results-oriented and possesses excellent analytical and project management skills. Join a dynamic team committed to enabling the best products and experiences for customers while enjoying a competitive compensation package and inclusive work environment.

Benefits

Competitive Compensation Package

Equity Options

Inclusive Healthcare Package

Flexible Time Off

Work From Home Budget

Qualifications

• 5+ years in field marketing with focus on ABM strategies.
• Strong analytical skills to interpret data and generate insights.

Responsibilities

• Design and implement ABM programs to engage target accounts.
• Plan and execute events for lead generation and brand awareness.

Skills

Account-Based Marketing (ABM)

Data Analysis

Project Management

Communication Skills

Funnel Acceleration Tactics

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Software

Marketing Automation Tools

Job description

Senior Account Based Marketing Manager, West

Join to apply for the Senior Account Based Marketing Manager, West role at Vercel

Senior Account Based Marketing Manager, West

4 days ago Be among the first 25 applicants

Join to apply for the Senior Account Based Marketing Manager, West role at Vercel

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

We are seeking a highly motivated and dynamic Account Based Marketing Manager (West) to join our team in San Francisco. This role will play a critical part in driving our marketing efforts by partnering closely with the Enterprise & Mid Market Sales Team to generate and nurture pipeline from a specific target account list.

The ideal candidate will possess a deep understanding of Account-Based Marketing (ABM) strategies, funnel acceleration tactics, and have a strong background in marketing to an engineering audience (bottoms up and tops down motion).

This is a hybrid role based at our SF office with three days in the office per week.

What You Will Do:

• ABM Program Development: Design and implement full-stack Account-Based Marketing programs tailored to engage and convert target accounts. Collaborate with the Enterprise & Mid Market Sales Team to align strategies and achieve pipeline goals.
• Funnel Acceleration: Develop and execute funnel acceleration tactics based on data insights to expedite the buyer’s journey and drive conversion rates.
• Event Management: Plan and execute a variety of events, including hosted, sponsored, and partner co-marketing events. Coordinate logistics, content, and promotional activities to ensure successful execution and lead generation.
• Data-Driven Strategy: Utilize data analysis and reporting to inform marketing strategies, measure performance, and adjust tactics to optimize results. Familiarity with the demand generation funnel is essential.
• Cross-Functional Collaboration: Work closely with sales, product, and other marketing teams to ensure alignment of strategies and messaging across all channels.
• Travel Requirements: Participate in events and meetings across the West region, with a significant amount of travel (~30%) involved to support field marketing activities.
  
  

About You:

• Highly motivated, curious, and results-oriented individual with a passion for driving growth.
• Willingness to travel frequently across the West region.
• 5+ years of experience in field marketing and Demand Gen, with a focus on ABM strategies and pipeline generation.
• Experience marketing to an engineering audience or working within the devtools or cloud computing industry.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  
  

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
  
  

The San Francisco, CA base pay range for this role is $148,000-$222,000. This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Vercel by 2x

Sign in to set job alerts for “Senior Marketing Manager” roles.

Director, Global Head of Brand Marketing - Facebook

San Francisco, CA $227,000.00-$296,000.00 2 weeks ago

Director, Global Head of Brand Marketing - Facebook

Menlo Park, CA $227,000.00-$296,000.00 2 weeks ago

San Francisco, CA $229,000.00-$312,500.00 4 days ago

Director, Global Head of Consumer Product Marketing - Instagram

San Francisco, CA $227,000.00-$296,000.00 2 weeks ago

Director, Global Head of Consumer Product Marketing - Instagram

Menlo Park, CA $227,000.00-$296,000.00 2 weeks ago

San Francisco, CA $138,800.00-$256,450.00 5 days ago

Redwood City, CA $181,000.00-$226,500.00 5 hours ago

Redwood City, CA $181,000.00-$226,500.00 5 hours ago

Redwood City, CA $180,000.00-$220,000.00 1 month ago

Menlo Park, CA $146,000.00-$214,000.00 2 weeks ago

Mountain View, CA $125,400.00-$188,100.00 1 week ago

Senior Manager / Director, Marketing Operations

Creative Director, Performance & Growth Marketing

Director, Retail + International Marketing

San Francisco, CA $146,000.00-$214,000.00 2 weeks ago

Menlo Park, CA $111,000.00-$162,000.00 2 weeks ago

Senior Director - Digital Acquisition and Revenue Marketing (Growth)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.