Senior ABM Program Manager — Global, Flexible Hours

Amazon Web Services (AWS); New York (NY); On-site; USD 130,000 - 185,000; Full time

Job summary

Amazon Web Services, Inc. seeks an experienced Sr. Marketing Manager to own and scale the ABM Agency Support operating model.

You will manage the full lifecycle of the 3P Digital Shared Services program, supporting 7+ use cases through agency partners, and expand coverage to global content and creative support. This high-visibility role blends tactical execution with strategic thinking, influencing cross-functional teams, defining SOPs, SLAs, and scalable processes so ABM marketers can focus on

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• 6+ years of developing and managing acquisition marketing programs.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Own the end-to-end ABM Digital Shared Services operating model, managing the full lifecycle from intake to delivery to continuous improvement. Define the program strategy, measurement framework, and success criteria with limited guidance.
• Implement continuous improvements to intake processes, SLA tracking, escalation paths, and capacity planning utilizing AI-based tools.
• Drive agency relationship management and performance optimization — own the day-to-day partnership with agency vendors, conduct regular performance reviews, and negotiate scope/resource adjustments as demand evolves.
• Scale support to new use cases and capabilities as the ABM toolkit expands (e.g., Highspot Digital Showrooms, Direct Mail via Sendoso, LinkedIn promotions, Event-in-a-Box automation). Define SOPs, train agency resources, and ensure quality standards are maintained.
• Expand the agency support model to cover the Global content and creative agency program — including content development, localization, and creative services for ABM marketers across all Geos.
• Build mechanisms for cross-functional coordination with ABM marketers, Geo ABM leads, Industry teams, and IDC stakeholders. Ensure the support model is responsive to field needs and aligned to ABM planning cycles.
• Define, track, and report on program KPIs (request volume, SLA adherence, delivery quality, marketer satisfaction, cost efficiency). Use data to identify bottlenecks, drive improvements, and inform investment decisions.
• Drive process improvement and operational excellence — identify and eliminate inefficiencies, create and maintain SOPs, build self-service resources, and establish best practices that reduce dependency on central program management.
• Onboard, train, and quality-assure agency resources on new ABM capabilities, platforms, and processes. Ensure agency teams maintain currency on ABM tooling updates and adhere to quality assurance standards (SplashThat, Marketo, Highspot, Turtl, etc.).
• Manage program budget including vendor contracts, SOW negotiations, and resource allocation. Demonstrate frugality while maximizing impact and marketer coverage.

Skills

Marketing strategy

Cross-functional leadership

Acquisition marketing

Data analysis (Excel/Tableau)

Campaign execution at scale

Multilingual / multiple timezones

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. seeks an experienced Sr. Marketing Manager to own and scale the ABM Agency Support operating model.

You will manage the full lifecycle of the 3P Digital Shared Services program, supporting 7+ use cases through agency partners, and expand coverage to global content and creative support. This high-visibility role blends tactical execution with strategic thinking, influencing cross-functional teams, defining SOPs, SLAs, and scalable processes so ABM marketers can focus on