SEM Ops Manager

AdCellerant, LLC; Denver (CO); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Paid vacation

401k with company match

Hybrid work from home

Wellness Program

Job summary

AdCellerant, LLC is seeking an experienced Manager of Paid Search to lead our SMB PPC and mobile search efforts. The role involves creating and managing campaigns in Google Ads, performing bid management, and preparing performance reports to support advertiser goals.

You will coach and mentor the SEM team, report on KPI performance, and collaborate with leadership to evolve strategies and processes. A strong communicator with leadership instincts will thrive in this role in a hybrid Denver

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3-5 years building and managing paid search accounts on Google and Bing.
• 2+ years of experience managing a team is preferred.
• Google Ads Certified.
• Well versed of HTML and CSS.
• Some programming background is preferred.
• Experience with agile product management.
• Expertise in Google Analytics or other third-party analytics and optimization tools.
• Must have excellent verbal and written communications skills, professionalism, and attention to detail.
• Must be able to multi-task and meet deadlines.
• Agents must interact with all levels of the organization.
• Prior experience with PPC management platforms.
• Agency experience or experience working with multiple direct response advertisers.

Responsibilities

• Manage SEM campaigns and develop keyword lists and ad copy.
• Create and manage paid search campaigns in Google Ads and Bing Ads.
• QA campaigns before launch and optimize under guidance.
• Prepare campaign reports and maintain budget stewardship.
• Lead and mentor the SEM team and report KPI progress.
• Collaborate with Director of Search on platform evolutions and processes.
• Maintain expert knowledge of Google, Bing, and analytics tools.
• Gather requirements for product discovery and future enhancements.

Skills

Paid search

Google Ads

Leadership

Communication

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Google Ads

Bing Ads

Google Analytics

Job description

AdCellerant is an award-winning unified, AI-enhanced digital marketing platform and growth partner, helping media companies, agencies, and brands, simplify their digital marketing operations, scale revenue, and deliver amazing results since 2013.

Summary of Role

AdCellerant is searching for an experienced Manager of Paid Search. The search team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate for this position must have 3-4 years of prior paid search experience specifically in Google Ads, be data-driven, and have proven success in building and managing numerous paid search accounts.

As part of our Search Engine Marketing Team, you will create and manage new campaigns in Google Ads, conduct bid management and optimization, prepare reports, keywords, and ad copy in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success.

As one of the leaders of the Search Team you will manage the team, support and report on their KPI’s, coach, mentor, and train new team members, and provide executive insight into the department for the rest of the company. Confidence, accountability, and an action-oriented attitude and habits are keys to success. Someone with excellent communication, leadership skills, and the ability to grow individually will be a successful leader for the team.

Attention to detail and creative problem-solving are both important aspects of this position. The AdCellerant Search Team is fast growing which means there are continuously growing opportunities for the right individuals to propel their careers into the future.

Responsibilities

SEM

• Manage SEM campaigns to maintain practical experience and direct knowledge of all platform workings
• Develop keyword lists and ad copy for search campaigns
• Create and manage new paid search campaigns in Google Ads and/or Bing Ads
• QA campaigns before launching
• Make campaign and keyword optimization changes under the direction of Search Marketing Manager
• Create campaign reports
• Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
• Keyword Research
• Competitive Analysis
• Recommending changes in methods to increase traffic to websites or achieve advertisers goals
• Other duties as needed

Manager

• Manage a team of campaign managers on the SEM team, including ongoing monitoring towards individual and team KPI goals
• Ensure all team members are effectively managing their individual volume of campaigns.
• Oversee communication, work assignments, and overall team well-being
• Work closely with the Director of Search to stay up to date with the ongoing evolutions on leveraged platforms and provide recommendations on adoption and/or changes to campaign setup, optimizations and processes
• Assist the Director of Search with departmental projects asked of the Search team
• Maintain a department-wide adherence to AdCellerant business rules including turnaround times, communication requirements, and best practices
• Maintain a consistent rapport with team members, management, ownership, and stakeholders with regard to team capacity, performance, team member well-being, and strategy. This includes ongoing oversight of management dashboards and reports
• Pull weekly KPIs, facilitate bi-weekly 1:1s with individual team members
• Work with Search team members to grow their skillsets, progress their careers, and increase the overall expertise of the team
• Maintain a high degree of customer service from all members of the department.
• Any/all other tasks as assigned by upper management
• Maintain expert-level knowledge of Google, Bing, Call Tracking Metrics, Ticket Communication, ui.marketing/internal tools, and Google Analytics. This includes training the team, advising the company, creating processes and documentation, and monitoring adherence to best practices
• Gather requirements for product discovery and future enhancements

Requirements

• Successful candidates will possess a Bachelor’s degree in Marketing, Communications, Business or related field
• 3-5 years building and managing paid search accounts on Google and Bing
• 2+ years of experience managing a team is preferred
• Google Ads Certified
• Well versed of HTML and CSS
• Some programming background is preferred
• Experience with agile product management
• Expertise in Google Analytics or other third-party analytics and optimization tools.
• Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
• Must have the ability to multi-task and work within deadlines
• Candidates must have the ability to interact with all levels of the organization
• Prior experience with PPC management platforms
• Agency experience or experience working with multiple direct response advertiser

Location Information

This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.

Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

Compensation

Compensation for this role is a combination of salary and bonuses, targeting a total annual compensation range of $115,000 – $120. The base salary range is $75,000 – $85,000 annually, depending on experience. The bonus structure will be tied to achievement of revenue & retention targets for a select group of advertisers

AdCellerant offers full-time employees:

• Paid vacation, holidays, and sick days
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant

Life at AdCellerant is built around one simple belief: if our team thrives, everything else follows. That’s guided every decision we’ve made since opening our doors in 2013, from how we structure our benefits to how we celebrate wins to how we show up for each other and the partners we support.

The result is a culture we’re genuinely proud of, recognized by Denver Business Journal, Built In Colorado, and Inc. 5000, but more importantly, one built by the people who work here every day.

Other Requirements

Currently legally authorized to work in the United States on a full-time basis.

AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Important: Security Notice

We’re excited that you’re interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.

Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.

We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.

Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.

If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you’re unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at [emailprotected]

Additional Notices

E-Verify Statement

AdCellerantparticipates in the E-Verify program for all new hires. We comply with all applicable federal, state, and local laws regarding employment eligibility verification and do not use E-Verify to pre-screen applicants.

Colorado Residents:In any materials you submit in connection with your job application, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation.Should you wish to exercise your right to redact such information, please redact it prior to submitting the documentation. You will not be penalized for redacting or removing this information.

Application Deadline

September 11th or until the role is filled

We focus on finding the smartest, most experienced candidates that are a perfect fit for the position and company’s culture.