SEM Ops Manager

AdCellerant; Denver (CO); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Paid vacation

Health benefits

401(k) match

Parental leave

Wellness program

Work from home flexibility

Denver HQ with hybrid perks

Job summary

AdCellerant is seeking an experienced Manager of Paid Search to lead the SMB-focused SEM team in a hybrid, Denver-area role. You will drive Google Ads campaigns, bid optimization, reporting, and strategic direction while coaching a growing team to exceed advertiser goals.

The ideal candidate brings 3–5 years in paid search, Google Ads certification, and strong analytical skills. Hybrid work from our Denver office is available with US-wide collaboration.

Qualifications

• Ba/BS in Marketing, Communications, Business or related field.
• 3–5 years building and managing paid search accounts on Google/Bing.
• 2+ years of experience leading a team preferred.
• Google Ads certified.
• Familiar with HTML/CSS; programming background a plus.
• Experience with agile product management and analytics tools.
• Strong communication, multitasking and attention to detail.

Responsibilities

• Create and manage Google Ads campaigns and bid strategies.
• Develop keyword lists and compelling ad copy to meet advertiser goals.
• Manage new campaigns in Google Ads and Bing Ads and QA before launch.
• Prepare reports and KPI dashboards for leadership.
• Mentor and coach SEM team members and report on KPI progress.
• Collaborate with Director of Search on platforms and processes.
• Maintain adherence to AdCellerant business rules and timelines.

Skills

Paid search

Team leadership

PPC management

Analytics & GA

Excel

HTML/CSS familiarity

Agile/PM

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads Editor

Bing Ads

Excel

Google Analytics

Job description

Company Overview

AdCellerant is an award-winning unified, AI-enhanced digital marketing platform and growth partner, helping media companies, agencies, and brands, simplify their digital marketing operations, scale revenue, and deliver amazing results since 2013.

Summary of Role

AdCellerant is searching for an experienced Manager of Paid Search. The search team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate for this position must have 3-4 years of prior paid search experience specifically in Google Ads, be data-driven, and have proven success in building and managing numerous paid search accounts.

As part of our Search Engine Marketing Team, you will create and manage new campaigns in Google Ads, conduct bid management and optimization, prepare reports, keywords, and ad copy in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success.

As one of the leaders of the Search Team you will manage the team, support and report on their KPI's, coach, mentor, and train new team members, and provide executive insight into the department for the rest of the company. Confidence, accountability, and an action-oriented attitude and habits are keys to success. Someone with excellent communication, leadership skills, and the ability to grow individually will be a successful leader for the team.

Attention to detail and creative problem-solving are both important aspects of this position. The AdCellerant Search Team is fast growing which means there are continuously growing opportunities for the right individuals to propel their careers into the future.

Responsibilities

• Manage SEM campaigns to maintain practical experience and direct knowledge of all platform workings
• Develop keyword lists and ad copy for search campaigns
• Create and manage new paid search campaigns in Google Ads and/or Bing Ads
• QA campaigns before launching
• Make campaign and keyword optimization changes under the direction of Search Marketing Manager
• Create campaign reports
• Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
• Keyword Research
• Competitive Analysis
• Recommending changes in methods to increase traffic to websites or achieve advertisers goals
• Other duties as needed

• Manage a team of campaign managers on the SEM team, including ongoing monitoring towards individual and team KPI goals
• Ensure all team members are effectively managing their individual volume of campaigns.
• Oversee communication, work assignments, and overall team well-being
• Work closely with the Director of Search to stay up to date with the ongoing evolutions on leveraged platforms and provide recommendations on adoption and/or changes to campaign setup, optimizations and processes
• Assist the Director of Search with departmental projects asked of the Search team
• Maintain a department-wide adherence to AdCellerant business rules including turnaround times, communication requirements, and best practices
• Maintain a consistent rapport with team members, management, ownership, and stakeholders with regard to team capacity, performance, team member well-being, and strategy. This includes ongoing oversight of management dashboards and reports
• Pull weekly KPIs, facilitate bi-weekly 1:1s with individual team members
• Work with Search team members to grow their skillsets, progress their careers, and increase the overall expertise of the team
• Maintain a high degree of customer service from all members of the department.
• Any/all other tasks as assigned by upper management
• Maintain expert-level knowledge of Google, Bing, Call Tracking Metrics, Ticket Communication, ui.marketing/internal tools, and Google Analytics. This includes training the team, advising the company, creating processes and documentation, and monitoring adherence to best practices
• Gather requirements for product discovery and future enhancements

Requirements

• Successful candidates will possess a Bachelor's degree in Marketing, Communications, Business or related field
• 3-5 years building and managing paid search accounts on Google and Bing
• 2+ years of experience managing a team is preferred
• Google Ads Certified
• Well versed of HTML and CSS
• Some programming background is preferred
• Experience with agile product management
• Expertise in Google Analytics or other third-party analytics and optimization tools.
• Strong Excel skills
• Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
• Must have the ability to multi-task and work within deadlines
• Candidates must have the ability to interact with all levels of the organization
• Prior experience with PPC management platforms
• Agency experience or experience working with multiple direct response advertiser

Location Information

preferred to be located near our Denver, CO office, with hybrid work from home flexibility. Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

Compensation

Compensation for this role is a combination of salary and bonuses, targeting a total annual compensation range of $115,000 - $120. The base salary range is $75,000 - $85,000 annually, depending on experience. The bonus structure will be tied to achievement of revenue & retention targets for a select group of advertisers

Benefits

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant

Life at AdCellerant is built around one simple belief: if our team thrives, everything else follows. That's guided every decision we've made since opening our doors in 2013, from how we structure our benefits to how we celebrate wins to how we show up for each other and the partners we support.

The result is a culture we're genuinely proud of, recognized by Denver Business Journal, Built In Colorado, and Inc. 5000, but more importantly, one built by the people who work here every day.

Other Requirements

Currently legally authorized to work in the United States on a full-time basis.

Equal Opportunity

AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Application Deadline

September 11th or until the role is filled