Search Engine Marketing Analyst

Jobtailor; BLOOMINGTON (MN); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking an SEM specialist in Bloomington, MN to manage day-to-day paid search campaigns, allocate budgets, and test ad copy to optimize performance. You will analyze data from multiple sources to uncover insights and generate actionable reports against KPIs.

The role requires 1–3+ years of SEM experience and a Bachelor’s degree in marketing or related field. Strong analytical and communication skills are essential, with comfort working in a fast-paced environment and coordinating

Qualifications

• High School Diploma or equivalent
• 1-3+ years SEM or marketing experience
• Bachelor’s degree in marketing, or similar field of study (preferred)
• Demonstrates ability to work independently and manage multiple projects
• Demonstrates ability to provide feedback in a positive manner
• Demonstrates ability to hold self and others accountable to delivering business results
• Strong analytical, communication, and project management skills
• Ability to thrive in a fast-paced environment
• Experience in Google Ads, Microsoft Ads, Google Merchant Center, SA360, GA4, Sigma
• Proficiency in Microsoft Office Suite

Responsibilities

• Handle day-to-day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
• Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement
• Develop and maintain performance reports that summarize activity against departmental KPIs
• Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices
• Partner with cross-functional teams to integrate SEM into broader digital initiatives
• Collaborate with search engines and agency teams to optimize performance and implement opportunities
• Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices
• Identify translation needs for campaigns and coordinate with internal translation team
• Collaborate with senior leadership on strategy and budget allocation based on performance
• Understand where key data resides across internal systems and engage contacts to access information
• Support program growth by increasing customer volume and profit through high-quality campaign management
• Take on additional responsibilities as assigned by SEM Managers and Leadership
• Travel as needed

Education

Bachelor's degree in marketing or similar field

Tools

Google Ads

Microsoft Ads

Google Merchant Center

SA360

GA4

Sigma

Excel

PowerPoint

Word

Outlook

Yahoo Japan

Baidu

Naver

360

Job description

Responsibilities

• Handle day‑to‑day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
• Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement
• Develop and maintain performance reports that summarize activity against departmental KPIs
• Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices
• Partner with cross‑functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives
• Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities
• Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices
• Identify translation needs for campaigns and coordinate with the internal translation team
• Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance
• Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information
• Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects
• Take on additional responsibilities as assigned by the SEM Managers and Leadership
• Travel as needed

Qualifications

• High School Diploma or equivalent
• 1‑3+ years SEM or marketing experience
• Bachelor’s degree in marketing, or similar field of study (preferred)
• Demonstrates ability to work independently and manage multiple projects
• Demonstrates ability to provide feedback in a positive manner
• Demonstrates ability to hold self and others accountable to delivering business results
• Strong analytical, communication, and project management skills
• Ability to thrive in a fast‑paced environment
• Experience in the following tools/systems: Google Ads, Microsoft Ads, Google Merchant Center, SA360, analytics platforms (Google Analytics (GA4), Sigma, etc.)
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360)