Search Engine Marketing Manager

Jobtailor; Illinois; On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is recruiting a senior paid search professional to own end-to-end strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels. You will build, launch, and optimize campaigns, manage keyword strategy, and coordinate with ecommerce and UX teams to improve landing pages and conversions.

You'll drive lead generation and ecommerce outcomes, analyze performance data, and ensure accurate tracking with CRM integrations.

Qualifications

• Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required.
• 5–8+ years of hands-on experience in paid search/performance marketing within B2B and/or ecommerce environments.
• Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn.
• Experience driving lead generation and ecommerce outcomes including revenue, conversion rate, and AOV.
• Experience integrating media performance with CRM platforms such as HubSpot or Salesforce.
• Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting.
• Ability to manipulate and analyze large datasets; Excel and SQL preferred.
• Understanding of attribution modeling, incrementality testing, and full-funnel performance measurement.
• Hands-on experience with tracking frameworks, tagging, data pipelines, conversion tracking, pixels, offline conversions, and APIs.
• Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation.
• Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization.

Responsibilities

• Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels
• Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs
• Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation
• Develop and test ad copy, creatives, and messaging aligned to B2B personas and product value propositions
• Own product feed optimization for shopping campaigns
• Partner with ecommerce and UX teams to optimize landing pages and onsite conversion, including checkout and product detail pages
• Drive lead generation and transactional performance
• Monitor and optimize KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
• Leverage audience targeting, remarketing, and account-based strategies
• Analyze performance data and provide actionable recommendations
• Ensure accurate tracking and attribution across advertising platforms and CRM systems
• Collaborate with sales, marketing, ecommerce, and data/engineering teams
• Test and scale new channels, bid strategies, and audience segments
• Manage agency or vendor relationships as needed
• Provide regular reporting and executive-ready insights

Skills

Paid search strategy

Data analysis

Cross-functional collaboration

Problem solving

B2B marketing

Education

Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field

Tools

Google Ads

Microsoft Advertising

LinkedIn Ads

HubSpot

Salesforce

Excel

SQL

GA4

Job description

Responsibilities

• Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels


• Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs


• Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation


• Develop and test ad copy, creatives, and messaging aligned to B2B personas and product value propositions


• Own product feed optimization for shopping campaigns


• Partner with ecommerce and UX teams to optimize landing pages and onsite conversion, including checkout and product detail pages


• Drive lead generation and transactional performance


• Monitor and optimize KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue


• Leverage audience targeting, remarketing, and account-based strategies


• Analyze performance data and provide actionable recommendations


• Ensure accurate tracking and attribution across advertising platforms and CRM systems


• Collaborate with sales, marketing, ecommerce, and data/engineering teams


• Test and scale new channels, bid strategies, and audience segments


• Manage agency or vendor relationships as needed


• Provide regular reporting and executive-ready insights

Requirements

• Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required


• 5-8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments


• Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn


• Experience driving lead generation and ecommerce outcomes including revenue, conversion rate, and AOV


• Experience integrating media performance with CRM platforms such as HubSpot or Salesforce


• Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting


• Ability to manipulate and analyze large datasets; Excel and SQL preferred


• Understanding of attribution modeling, incrementality testing, and full-funnel performance measurement


• Hands-on experience with tracking frameworks, tagging, data pipelines, conversion tracking, pixels, offline conversions, and APIs


• Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation


• Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization


• Experience connecting media performance to CPL, CAC, ROAS, pipeline, and revenue


• Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies


• Understanding of B2B buying behavior, long sales cycles, and account-based marketing strategies


• Excellent problem-solving skills with data-driven decision making


• Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Core Competencies

Demonstrates expertise in paid search and performance marketing, with a strong focus on Google Ads, Microsoft Advertising, and LinkedIn. Proficient in driving lead generation and optimizing ecommerce outcomes through data analysis and cross-functional collaboration.

Highest-signal resume keywords

• Paid Search Strategy


• Google Ads Management


• Ecommerce Optimization


• Data Analysis and Reporting


• Audience Targeting

ATS Optimization Keywords

Hard Skills

• SEM Strategy


• Keyword Architecture


• Bidding Algorithms


• Conversion Rate Optimization


• A/B Testing


• Attribution Modeling


• Data Manipulation


• Excel


• SQL


• Google Analytics (GA4)

Soft Skills

• Problem-Solving


• Cross-Functional Collaboration

Industry Keywords

• B2B Marketing


• Lead Generation


• Performance Marketing


• Ecommerce


• Account-Based Marketing

Tools & Technologies

• HubSpot


• Salesforce


• Microsoft Advertising


• LinkedIn Ads


• Tracking Frameworks