SEM Analyst (Contractor)

Ipro Networks Pte. Ltd.; New York (NY); On-site; USD 41,328 - 48,216; Full time

Job summary

IntelliPro is seeking a highly skilled SEM Analyst (Contractor) to execute and optimize Uber’s global SEM campaigns across B2B business lines. This is an execution-driven role that requires a strong analytical mindset, meticulous attention to detail, and the ability to deliver tangible results in a fast-paced, high-growth environment.

The ideal candidate will be a proactive, data-centric self-starter... The role demands 4+ years in SEM, strong analytics, proficiency in Excel, and the ability to

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, Business, or a related field.
• Minimum 4+ years of hands-on SEM experience across Google Ads and Bing Ads.
• Proven track record of end-to-end campaign management and optimization.
• Strong understanding of SEM buying models, tracking, and attribution.
• Proficiency in Excel for data analysis, manipulation and reporting.
• Excellent written and verbal communication with the ability to explain performance and rationale clearly.
• Highly self-motivated with ownership and ability to work independently as a contractor.
• Meticulous attention to detail in all campaign setups and executions.

Responsibilities

• Closely monitor campaign delivery, pacing, and performance against KPIs.
• Execute data-driven SEM optimizations globally to meet efficiency, growth, and ROI targets.
• Manage end-to-end execution of updates to global SEM campaigns across keyword/build, ad copy, and structure.
• Provide clear, concise updates and performance insights to cross-functional teams and stakeholders.
• Articulate performance metrics and the reasoning behind optimization decisions.

Skills

Analytical mindset

Strong communication

Independent contractor mindset

Detail-oriented

Education

Bachelor’s degree or equivalent practical experience in Marketing, Business, or a related field

Tools

Excel

Google Ads

Bing Ads

Job description

Title: SEM Analyst (Contractor)
Location: York, NY 10006
Duration: 6 Months
#166465
Pay Rate: $30-$35/hr

Role Overview

We are seeking a highly skilled and results-oriented SEM Analyst (Contractor) to execute and optimize Uber’s global SEM campaigns across B2B business lines. This is an execution-driven role that requires a strong analytical mindset, meticulous attention to detail, and the ability to deliver tangible results in a fast-paced, high-growth environment. The ideal candidate will be a proactive, data-centric self-starter comfortable managing end-to-end campaigns with minimal oversight.

Key Responsibilities

Performance Optimization & Analysis

• Closely monitor campaign delivery, pacing, and performance against defined KPIs.
• Execute data-driven SEM optimizations globally to meet market-specific efficiency, growth, and ROI targets. This includes bid/spend adjustments, performance trend analysis, keyword/search term deep dives, and negative keyword strategy implementation.

Campaign Execution & Management

• Manage the end-to-end execution of updates and changes to global SEM campaign, including keyword build and upload, ad copy creation and upload, campaign structure update, landing page update, and other SEM campaign setup changes. Stakeholder Collaboration & Communication
• Provide clear, concise, and timely updates and performance insights to cross-functional teams and stakeholders.
• Articulate not only performance metrics but also the reasoning behind decisions and optimizations.

Strategic Alignment

• Maintain a deep understanding of core business objectives and incorporate them into daily campaign management and optimization strategies to ensure alignment with overall growth, efficiency, and ROI targets.

Basic Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, Business, or a related field.
• Minimum 4+ years of hands-on experience in SEM across Google Ads and Bing Ads platforms, preferably in a dynamic, high-growth environment.
• Proven track record of successful end-to-end campaign management and performance optimization.
• Strong understanding of SEM buying models, tracking mechanisms, and attribution methodologies.
• Proficiency in Excel for sophisticated data analysis, manipulation, and reporting.
• Exceptional analytical and quantitative skills with the proven ability to translate complex data sets into clear, actionable insights.
• Excellent written and verbal communication skills, with the ability to effectively explain campaign performance, optimization rationale, and complex technical concepts.
• Highly self-motivated, with a strong sense of ownership and accountability, and the ability to work effectively and independently in a contractor capacity.
• Meticulous attention to detail to ensure the accuracy and integrity of all campaign setups and executions.

Preferred Qualifications

• Experience managing global-scale SEM campaigns across diverse international markets.
• Familiarity with incremental testing, A/B experimentation frameworks, and advanced performance measurement techniques.

About Us

Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.

IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.

Compensation

The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.