SEM Ad Operations Analyst: Data-Driven Campaign Optimizer

MadHive; Orlando (FL, AZ); Hybrid; USD 56,000 - 75,000; Full time

Job summary

Madhive is seeking an experienced Ad Operations Analyst focused on SEM to drive campaign performance and operational insight. You’ll manage large-scale campaigns on Google Ads and Microsoft Ads, optimize structure, and translate data into actionable improvements.

You will collaborate with Client Success, QA campaigns, and mentor junior specialists, while leveraging GTM/GA4 for robust conversion tracking and attribution.

Qualifications

• 5–7 years hands-on experience in digital ad operations and performance marketing.
• Advanced expertise in Google Ads and Microsoft Advertising platform management.
• Proficiency with GTM and GA4 for event implementation and attribution.
• Experience collaborating with Client Success teams and communicating results to clients.
• Strong keyword research, ad copy development, and QA for high-budget accounts.

Responsibilities

• Lead end-to-end strategy, setup, structure, and daily optimization of large-scale search campaigns across Google Ads and Microsoft Ads.
• Collaborate with Client Success to align search execution with client goals.
• Join client calls to review performance, suggest optimizations, and troubleshoot issues.
• Translate performance data into insights to improve pacing, impression share, conversions, and ROI.
• Implement robust conversion tracking and attribution using GTM and GA4.
• Partner with Sales, Client Success, and Product to align search with Madhive platform goals.
• Conduct QA on new campaigns and troubleshoot delivery issues.
• Contribute to workflow improvements and automation to boost efficiency.
• Mentor junior specialists on search trafficking and QA best practices.
• Provide product feedback to surface search feature improvements.

Skills

SEM campaign management

Google Ads

Microsoft Advertising

GTM

GA4

Keyword research

A/B testing

Quality Score optimization

Data analysis

Client communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or a related field

Tools

Google Ads

Microsoft Advertising

Google Tag Manager

GA4

Editor software

Job description

Madhive is seeking an experienced Ad Operations Analyst focused on SEM to drive campaign performance and operational insight. You’ll manage large-scale campaigns on Google Ads and Microsoft Ads, optimize structure, and translate data into actionable improvements.

You will collaborate with Client Success, QA campaigns, and mentor junior specialists, while leveraging GTM/GA4 for robust conversion tracking and attribution.