Segment Marketing Manager

㍍; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in the construction sector seeks a Marketing Specialist to drive product adoption through market analysis and strategic development. You will collaborate with cross-functional teams, manage campaigns, and engage key customers to enhance satisfaction. This position requires a Bachelor's degree in Marketing or Business, coupled with strong analytical and communication skills.

Qualifications

• Proven experience in marketing within the construction industry.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Responsibilities

• Conduct thorough market research to identify trends and customer needs.
• Develop and implement marketing strategies and plans.
• Build and maintain strong relationships with key customers.

Skills

Analytical Skills

Communication

Interpersonal Skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Key Responsibilities:

• Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive dynamics within the construction sector.
• Strategy Development: Develop and implement marketing strategies and plans that align with business objectives and drive product adoption.
• Product Positioning: Collaborate with product management and sales teams to effectively position cable accessory products in the market.
• Campaign Management: Design and execute global marketing campaigns, including digital marketing, trade shows, and other promotional activities.
• Customer Engagement: Build and maintain strong relationships with key customers and industry stakeholders by leveraging sales team supports to understand key customers' needs and enhance customer satisfaction.
• Sales Support: Provide marketing support to the sales team, including the creation of sales tools, presentations, and training materials.
• Performance Tracking: Monitor and analyze the performance of marketing initiatives and adjust strategies as needed to achieve desired outcomes.
• Collaboration: Work closely with cross-functional teams, including product development, portfolio marketer, sales, and application engineer, to ensure alignment and successful execution of marketing plans.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing within the construction industry, preferably with cable accessories or related electrical products.
• Strong analytical skills and the ability to translate market insights into actionable strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Master's degree in Marketing or Business Administration.
• Knowledge of industry standards and regulations related to cable accessories.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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