Media Planner, Search

Syneos Health Commercial Solutions; California (MO); On-site; USD 43,000 - 53,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Syneos Health Communications is seeking a Search Media Planner to drive and optimize paid search campaigns across Google Ads and Microsoft Ads. You will assist with planning, buying, and reporting while collaborating with cross-functional teams to deliver client impact.

The role emphasizes data-driven optimization, timely execution, and staying informed on industry and platform updates. Our team values independence and strong collaboration across departments.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search campaigns.
• Experience with paid search across Google Ads and Microsoft Ads.

Responsibilities

• Assist search media planning, buying, and optimization across platforms including Google Ads and Microsoft Ads.
• Report campaign performance to Search Supervisor and suggest strategic adjustments.
• Collaborate with media planning, media buying, and analytics teams to drive client impact.

Skills

Paid search management

Data-driven analysis

Time management

Independent work

Collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Microsoft Ads

Job description

Syneos Health is seeking a Search Media Planner. This position plays an important role in activating our media buys within each channel through flawless execution. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives.

Key Responsibilities

• Assist the search media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Google Ads and Microsoft Ads including QAs and campaign optimizations.
• Conduct regular check-ins with the Search Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant social discussion about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search media advertising campaigns based on client goals and KPIs
• Strong in-platform experience across major search platforms including (but not limited to): Google Ads and Microsoft Ads
• Proven track record of successfully managing complex media activations with quick turn around times
• Experience with successfully executing campaigns in all three stages of the sales funnel; awareness, consideration and conversion/lead generation..
• Strong time management skills required
• Works well independently and collaborating with other teams
• Certifications in Search platforms preferred
• Experience in pharma or healthcare is required

The annual base salary for this position ranges from $60,000 to $75,000 CAD. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)