Media Director, Search

Syneos Health; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) company match

Flexible paid time off

Job summary

Syneos Health is seeking a Search Director in New York, NY, to spearhead paid search initiatives and optimize campaign performance. This role involves collaboration with cross-functional teams to enhance client search strategies while mentoring the search team. Key responsibilities include managing SEM campaigns, understanding search engine algorithms, and authoring insights on industry trends.

The ideal candidate will have extensive experience in pharma search strategy, familiarity with tools like SEMRush, and a strong client relationship background.

Qualifications

• 8+ years of experience in pharma or healthcare search strategy required.
• Proficiency in optimizing complex franchise search accounts.
• Experience with client interactions and campaign management.

Responsibilities

• Lead planning and execution of paid search campaigns.
• Research and execute SEM campaigns across client portfolios.
• Mentor and train members of the search team.

Skills

Pharma search strategy

Search optimization

Client relationship management

Emerging media tactics

Knowledge of SEMRush

Google Ads certification

Tools

SEMRush

Adthena

SimilarWeb

Job description

Updated: May 15, 2026
Location: New York, NY, United States
Job ID:15772

Evolvics is looking for a Search Director to build out our presence within search engines and other performance media driven entities. Reporting directly to the Head of Search, this person’s responsibilities will be to lead the planning, managing, optimizing and reporting on paid search campaigns in coordination with our in‑house media strategists and user engagement teams to drive robust channel deliverables. It is expected this role will also closely interface with sister agencies to elevate the broader Syneos Health communications search offerings.

Areas of Focus

SEM: SEM is fundamental to our work and the right candidate will research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations. Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.

AEO: Understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever‑evolving digital landscape.

Cross‑channel collaborations: Candidate should be experienced in working with cross‑functional media channels, understanding how search fits into the total integrated media strategy. Organic Search experience is a huge plus.

Intangibles: Lead, mentor and train members of the search team through a search professional development program. Develop and implement SOPs governing all aspects of best practice campaign development for the search department. Provide support to new business through industry analysis and search landscape estimation. Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates.

Qualifications

• 8+ years experience in pharma or healthcare search strategy required
• An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
• An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
• Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
• Certification in Google Ads, Google Analytics and Bing is strongly encouraged
• Candidates should be free to travel as needed to support the business

The annual base salary for this position ranges from $130,000 to $150,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Benefits for this position will include a competitive compensation package, health benefits to include medical, dental and vision, company match 401(k), flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities, Females, Veterans, Disabled).

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [email protected] One of our staff members will work with you to provide alternate means to submit your application.