SEM Specialist

Syneos Health Commercial Solutions; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Syneos Health Commercial Solutions is seeking a SEM Specialist to activate paid search campaigns across Google Ads and Microsoft Ads, ensuring flawless execution and measurable results within the health/pharma space. You will collaborate with cross-functional teams, report performance to the Search Supervisor, and optimize campaigns to achieve client KPIs while navigating industry regulations and best practices.

This role requires strong analytical skills and a proactive mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search media advertising campaigns based on client goals and KPIs.
• Strong in-platform experience across major search platforms including Google Ads and Microsoft Ads.
• Proven track record of successfully managing complex media activations with quick turn around times.
• Experience with all three stages of the sales funnel: awareness, consideration and conversion/lead generation.
• Strong time management and independent working capabilities; collaborative with other teams.
• Certifications in Search platforms preferred.
• Experience in pharma or healthcare is required.

Responsibilities

• Assist the search media paid advertising planning, buying, and optimization of campaigns across Google Ads and Microsoft Ads including QAs and campaign optimizations.
• Conduct regular check-ins with the Search Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide campaign strategies, plans and implementation approaches.
• Leverage data-driven approach to analyze campaign performance and derive insights to improve KPIs and results.
• Listen and stay engaged with relevant social discussion about our clients, competitors, and industry.
• Nurture key relationships with platform reps to stay up to date on pharma/healthcare regulations and restrictions.

Job description

Syneos Health is seeking a SEM Specialist. This position plays an important role in activating our media buys within each channel through flawless execution. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives.

Key Responsibilities

• Assist the search media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Google Ads and Microsoft Ads including QAs and campaign optimizations.
• Conduct regular check-ins with the Search Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant social discussion about our clients, competitors, and/or industry.
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search media advertising campaigns based on client goals and KPIs.
• Strong in-platform experience across major search platforms including (but not limited to): Google Ads and Microsoft Ads.
• Proven track record of successfully managing complex media activations with quick turn around times.
• Experience with successfully executing campaigns in all three stages of the sales funnel; awareness, consideration and conversion/lead generation.
• Strong time management skills required.
• Works well independently and collaborating with other teams.
• Certifications in Search platforms preferred.
• Experience in pharma or healthcare is required.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).