Media Supervisor, Search

Syneos Health/ inVentiv Health Commercial LLC; Morrisville (NC); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

competitive compensation package

Health benefits to include Medical, –

Company match 401k

flexible paid time off (PTO) and sick

Job summary

Syneos Health is seeking a Media Supervisor, Search to develop, execute and report on paid search programs within the Performance Media Team. This role prioritizes search campaigns while maintaining awareness of other media channels to ensure cohesive strategies and flawless execution that meet campaign goals.

You will lead planning, testing, and reporting, manage client relationships, and mentor junior staff.

Qualifications

• 4+ years of SEM/PPC experience.
• Experience interacting directly with clients and managing campaigns.
• Proven ability to manage and optimize paid search across major engines.
• Strong data analysis skills for interpreting performance.
• Google Ads and Microsoft Ads certifications; GA experience preferred.
• Willingness to travel as required; pharma/healthcare experience preferred.

Responsibilities

• Strategy, planning, and presentation development for market research insights.
• New business support and RFP responses as applicable.
• Client management and cross-agency collaboration across Syneos teams and partners.
• Campaign execution and project management with KPI tracking and QA.
• Training, mentoring, and onboarding of new staff and junior team members.
• Measurement, reporting, and optimization recommendations with test opportunities.

Skills

SEM/PPC

Client management

Paid search optimization

Data analysis

Google Ads Certification

Microsoft Ads Certification

Google Analytics experience

Travel flexibility

Healthcare/pharma experience

Job description

Description

You're driven, resourceful, and above all else - remarkably smart.

The Media Supervisor, Search is a role within the Performance Media Team responsible for helping to develop, execute and report on media programs, focused primarily on search. As the Media Supervisor, Search this person will focus their efforts specifically around search campaigns but must have a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position is actively involved in the development of search planning and strategy with a focus on ensuring flawless execution and reporting that aligns with campaign goals and objectives. This position ensures the accuracy of execution while delivering effective search programs that align and accomplish our client's goals and objectives. This position plays an important role in helping to shape our processes for QA, execution and reporting, having extensive knowledge and experience with the ability to identify inefficiencies and improve our workflow. They will also play an integral role in developing relevant training programs and processes to ensure we create an environment of sharing and learning across all departments, teams and offices.

A big piece of the post-execution role will be ensuring we have reporting excellence and optimize our campaign regularly to ensure we meet our goals and objectives. This role will closely manage the launch and reporting process, ensuring paid media specialists and analytics FTEs align reporting and optimization recommendations back to original goals and objectives.

The Media Supervisor, Search responsibilities include:

• Strategy/Planning & Presentation Development: Gain an understanding of audience and competitive research and the implication on media; Participate in planning as the lead on market and competitive research insights and implications as well as previous campaign performance. Outlines potential A/B testing opportunities i.e. Google vs Microsoft, ad copy variations, keyword bids
• New Business: Assist senior media team members in the development of new business responses as applicable
• Client Management: Continually seek ways to improve process to ensure flawless delivery and reporting, collaborating across Syneos agencies, client and partner agency teams to ensure we have the data to get the right results
• Execution/Campaign & Project Management: Ensure flawless execution with a strong knowledge of program KPIs and media operations (trafficking, tagging, QA, etc) proactively providing campaign delivery reports with accuracy; continue to evolve our current process for improving media programs; Develop insertion orders for media campaigns following approved language; ensure we have media budget approval before releasing IOs; support and grow process to verify vendor invoices and approve for payment
• Training, Mentoring & Onboarding: Proactively set up onboarding meetings for new employees, read & share appropriate industry updates, mentor and educate junior team members
• Measurement & Reporting: Flawlessly execute optimizations, either directly in media systems or with partners; provide comprehensive optimization recommendations; identify and execute test & learns

The Media Supervisor, Search requirements include:

• 4 plus years of experience executing, and planning both SEM/PPC
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.
• You should have experience managing and optimizing paid search campaigns across all major search engines.
• Comfortable analyzing high volumes of data
• Certification in Google Ads and Microsoft Ads is required, additional Google Analytics experience preferred
• Candidates should be free to travel as-needed to support the business.
• Experience in pharma or healthcare is required

The annual base salary for this position ranges from $90,000 to $105,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance.

The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.

Benefits

• competitive compensation package
• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time
• Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work.
• Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work.

Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.