Search Optimization Strategist

Plante Moran; Southfield (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision care

401(k)

Flexible time off

Performance bonus

Tuition reimbursement

Job summary

Plante Moran is seeking a Search Optimization Strategist to lead the firm’s approach to SEO, AEO, and GEO, driving organic visibility, authority, and share of voice across traditional search engines and AI-powered discovery.

You will collaborate with content, digital marketing, subject matter experts, and web teams to shape search-first content strategies aligned to business goals and audience intent, and guide on-page optimization and authority signals.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 3–5 years of experience in SEO, content strategy, or digital marketing.
• Hands-on experience with enterprise SEO tools (Conductor, SEMrush, Moz).
• Strong understanding of technical SEO, on-page optimization, and authority signals.
• Knowledge of AEO and GEO concepts or ability to learn quickly.
• Ability to translate data into actionable recommendations for both technical and non-technical stakeholders.
• Excellent written and verbal communication; strong presentation skills.

Responsibilities

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO.
• Partner with content, digital marketing, and subject matter experts to shape search-first content strategies.
• Research keywords, queries, and topics to inform traditional and AI-based discovery.
• Optimize web content on-page and provide guidance for backlinks, PR, and authority signals.
• Ensure content is structured for featured snippets, voice search, and AI-generated answers.
• Monitor performance, socialize insights with stakeholders, and evolve tooling and measurement.
• Establish best practices through documentation and cross-team collaboration.
• Guide staff-authored content development and thought leadership initiatives.
• Recommend improvements to site structure and content governance with web/UX teams.
• Support integrated marketing campaigns with embedded search optimization.

Skills

SEO

Content strategy

Digital marketing

Communication

Presentation skills

Buyer journey

Data interpretation

Collaboration

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Conductor

SEMrush

Moz

Workfront

Job description

Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

The Search Optimization Strategist is responsible for leading the firm’s approach to search visibility across traditional search engines and emerging AI-powered discovery platforms. This role owns strategy and execution across Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to ensure Plante Moran content is discoverable, trusted, and cited wherever prospects seek answers.

This role works cross-functionally with content, digital marketing, subject matter experts, and web teams to influence how the firm appears in organic search results, featured answers, and AI-generated responses. The Search Optimization Strategist reports to the Senior Digital Marketing Manager.

The role.

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice
• Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent
• Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery
• Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals
• Ensure content is structured and written to perform well in featured snippets, voice search, and AI-generated answers (e.g., clear answers, structured formats, citation-ready content)
• Monitor and analyze performance across rankings, visibility, featured results, and AI citations; socialize insights and opportunities with marketing stakeholders
• Use and help evolve search tooling and measurement approaches (e.g., enterprise SEO platforms, analytics, emerging AI visibility tools)
• Establish and reinforce search optimization best practices across teams through documentation, collaboration, and education
• Collaborate with subject matter experts and content team to guide development of staff-authored content, including interview-led content and thought leadership
• Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams
• Contribute to and advance content governance standards, workflows, and optimization processes
• Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution

The Qualifications.

• Bachelor’s degree in Marketing, or related field; or equivalent education, training, or experience
• 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred)
• Hands-on experience with enterprise SEO tools (e.g., Conductor, SEMrush, Moz, or similar)
• Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals
• Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices
• Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders
• Exceptional written and verbal communication skills, with strong critical thinking and attention to detail
• Strong presentation skills and comfort communicating with senior and cross-functional stakeholders
• Understanding of the buyer’s journey and how search behavior maps to content and conversion
• Collaborative, proactive, and consultative approach to working with colleagues across the firm
• Proficiency with Microsoft Office Suite and familiarity with project management tools (e.g., Workfront or similar)

What makes us different?

On the surface, we’re one of the nation’s largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you’ll see what makes us different: we’re a relatively jerk-free firm (hey, nobody ‘s perfect) with a world-class culture, consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For,” and an endless array of opportunities.

Plante Moran enjoys a “Workplace for Your Day” model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.

Plante Moran is committed to a diverse workplace.We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work.Plante Moran is an Equal Opportunity Employer.

Plante Moran maintains a drug-free workplace.

Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran.

We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays, as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging, and meal reimbursement for business-related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. Please review the position description for the applicable geographic location. Generally, experienced hires are not hired at or near the maximum salary range, as compensation decisions take into account a wide variety of factors, including but not limited to: responsibilities, education, experience, knowledge, skills, and geography. For early career roles, including campus hires, we offer standardized, market-based starting salaries among individuals within the same hiring group. This approach ensures fairness and reflects current industry benchmarks for entry-level talent.

Under Colorado’s Job Application Fairness Act, you have the right to redact, from any documents that you submit in connection with your application, information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.

The compensation range for this role in CO, IL, OH, and MA is: $60,000.00 - $90,000.00

This application window is a good-faith estimate of the time that this posting will remain open. This deadline will be promptly updated if the deadline is extended.