Search Optimization Strategist

Plante & Moran, PLLC; Southfield (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental, vision, disability, and life insurance

401(k) plan

Flexible time off and holidays

Bonus plan for eligible staff

Job summary

Plante & Moran, PLLC is looking for an experienced SEO professional in Southfield, Michigan. The successful candidate will lead and execute a firm-wide search-optimization strategy and collaborate with content and digital marketing teams. Applicants should have 3–5 years of experience in SEO and related fields, with strong communication skills and proficiency in SEO tools.

The position offers a salary range of $60,000.00 – $90,000.00, depending on qualifications, along with extensive benefits including health insurance, 401(k) plan, and flexible time off.

Qualifications

• 3–5 years of experience in SEO, content strategy, or search-focused roles.
• Hands-on experience with enterprise SEO tools.
• Strong understanding of modern SEO fundamentals.

Responsibilities

• Lead and execute firm-wide search-optimization strategy.
• Collaborate with content and digital marketing teams.
• Monitor and analyze SEO performance across various metrics.

Skills

SEO

Content Strategy

Digital Marketing

Technical SEO

Communication Skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

SEMrush

Moz

Conductor

Job description

Overview

We’re proud of our ‘we‑care’ culture that focuses on your growth, well‑being, and success. Join us to propel your career and help clients achieve their goals.

Responsibilities

• Lead and execute the firm‑wide search‑optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice.
• Partner with content, digital marketing, and subject‑matter experts to shape search‑first content strategies aligned to business goals and audience intent.
• Conduct keyword, query, and topic research to inform both traditional search and AI‑based discovery optimizations.
• Optimize web and digital content for on‑page SEO (titles, metadata, structure, schema) and provide guidance for off‑page optimizations, including backlinks, PR alignment, and authority signals.
• Ensure content is structured and written to perform well in featured snippets, voice search, and AI‑generated answers (e.g., clear answers, structured formats, citation‑ready content).
• Monitor and analyze performance across rankings, visibility, featured results, and AI citations; share insights and opportunities with marketing stakeholders.
• Use and help evolve search tooling and measurement approaches (enterprise SEO platforms, analytics, emerging AI visibility tools).
• Establish best practices across teams through documentation, collaboration, and education.
• Collaborate with subject‑matter experts and the content team to guide the development of staff‑authored content, including interview‑led content and thought leadership.
• Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams.
• Contribute to and advance content governance standards, workflows, and optimization processes.
• Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent education, training, or experience).
• 3–5 years of experience in SEO, content strategy, digital marketing, or search‑focused roles (B2B experience preferred).
• Hands‑on experience with enterprise SEO tools such as Conductor, SEMrush, Moz, or similar.
• Strong understanding of modern SEO fundamentals, including technical SEO, on‑page optimization, and authority signals.
• Working knowledge of AEO concepts (featured snippets, voice search, question‑based optimization) and GEO concepts (AI‑generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices.
• Ability to translate search data and insights into clear, actionable recommendations for both technical and non‑technical stakeholders.
• Exceptional written and verbal communication skills, strong critical thinking and attention to detail.
• Strong presentation skills and comfort communicating with senior and cross‑functional stakeholders.
• Understanding of the buyer’s journey and how search behavior maps to content and conversion.
• Collaborative, proactive, and consultative approach to working with colleagues across the firm.
• Proficiency with Microsoft Office Suite and familiarity with project management tools such as Workfront or similar.

Benefits

• Health, dental, vision, disability, and life insurance.
• 401(k) plan.
• Flexible time off and pre‑determined holidays.
• Business‑related travel expense, lodging, and meal reimbursement.
• Optional pension plan for eligible staff.
• Discretionary bonus plan for eligible staff.

Compensation

Range: $60,000.00 – $90,000.00 for locations in CO, IL, OH, and MA.

Plante Moran is an Equal Opportunity Employer and maintains a drug‑free workplace. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified bilingual candidates in Japanese/English or Chinese/English.