Search Marketing Analyst

Cyncly; United States; Remote; USD 70,000 - 80,000; Full time

Job summary

Cyncly is seeking a Search Marketing Analyst to plan, execute, analyze, and optimize paid search campaigns across Google Ads and Microsoft Ads to drive qualified traffic and maximize ROAS. You will manage bids, budgets, keyword lists, ad copy, and landing pages while staying current with PPC trends and analytics dashboards.

This remote role covers North America, with a salary range of $70,000–$80,000 USD/CAD, depending on location and experience.

Qualifications

• Bachelor’s degree in marketing, business, analytics, or related field.
• 4+ years in paid search, display marketing, lead generation and ecommerce.
• Strong ability to analyze data and manage multiple tasks.
• Proficiency with Google Ads and analytics tools.
• Excellent written and verbal communication.

Responsibilities

• Manage daily PPC accounts on Google Ads and Microsoft Ads.
• Monitor bids, budgets, impression share, and quality score.
• Maintain large keyword lists and updates.
• Develop and test ad copy, extensions, and landing pages.
• Suggest keyword opportunities and campaign structuring.
• Create new paid search campaigns and initiatives.
• Stay updated on PPC trends and best practices.
• Analyze dashboards, reports, and KPIs for clients.
• Communicate project progress to team and management.
• Collaborate with team to meet client goals.

Skills

Paid search

Display marketing

Lead generation

Ecommerce

Communication skills

Google Ads certification

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Sheets

Excel

PowerPoint

Google Ads

Microsoft Ads

Google Ads Editor

Google Analytics

Google Tag Manager

Job description

Job Title: Search Marketing Analyst

Location:Remote - North America

Contract: Full-Time Permanent

About Us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold,managedand made. Our end-to-end software solutions connect professional designers,retailersand manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, AsiaPacificand Africa.

Cyncly brings over 30 years of experience to deliver more valueforour customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

About the role

Search Marketing Analyst is responsible for planning, executing, analyzing, and optimizing paid search campaigns across Google Ads and Microsoft Ads. This role focuses on driving qualified traffic, improving conversion performance, and maximizing return on ad spend (ROAS) through data-driven decision making.

Main Responsibilities:

• Perform daily account management for pay per click accounts on Google Ads and Microsoft Ads for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, negative keywords, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Develop and test ad copy, extensions, and landing page recommendations.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Build new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Keep pace with search engines and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.

Required Skills and Experience:

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• At least 4 years’ experience in paid search & display marketing, lead generation and ecommerce.
• The ability to comprehend complex and detailed information and to handle multiple tasks efficiently and effectively and work independently with minimal supervision
• Proficiency in Google Sheets, Microsoft Office products (Excel, PowerPoint), Google Ads (along with setting up new ad accounts with clients), Microsoft Ads, Google Ads Editor, Google Analytics. Experience using Google Tag Manager is a nice plus.
• Google Ads certification
• Experience managing an UP TO one-million-dollar marketing budget with excellent oral and written communication skills

Working for us

At Cyncly, we call our teamOneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills-and we thrive when we work together with openness, trust, and respect.

Here,you’lljoin a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcomenew ideas, and see mistakes as opportunities to learn.You’llhave the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.

We celebrate thedifferent wayspeople contribute and encourage everyone-from every background-to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together.

If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in-come join us.

In accordance with applicable pay transparency laws, we are committed to providing clear and equitable compensation information. For this remote position, the expected salary range is $70,000 - $80,000 USD/CAD, depending on location, experience, and qualifications. Candidates applying from jurisdictions with specific pay disclosure requirements (e.g., California, Colorado, New York, Washington, Illinois, British Columbia) will receive location-specific compensation details in compliance with local laws.

Equal Opportunity Employer Statement:

Cyncly is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.