Paid Search Media Analyst (REMOTE)

C-4 Analytics; United States; Remote; USD 60,000 - 75,000; Full time

Benefits offered by this job

Career development programs

Unlimited PTO

Remote work options

Job summary

C-4 Analytics is hiring a Paid Search Media Analyst to own the lifecycle of client campaigns remotely in the United States. You will conduct keyword research, craft ad copy, and optimize conversion paths to drive ROAS across search, display, and social channels.

The role combines analytical rigor with creative execution, reporting to digital marketing leadership, and requires 2+ years in digital media planning, plus Google Analytics/Ads certifications.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 2+ years in digital media planning, automotive marketing, account management, or client services.
• Active certifications in Google Analytics and Google Ads (including Advanced Display and Video).
• Hands-on proficiency with major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and data providers like Oracle.
• Proven ability to plan, implement, manage, measure, and report on programmatic digital media campaigns across channels.
• Strong analytical and technical proficiency; ability to leverage data to design programs.
• Excellent written, verbal, and interpersonal communication; copywriting skills.
• Organizational agility, proactive execution, and ability to manage shifting priorities.

Responsibilities

• Build, launch, and optimize paid media campaigns across search, display, and social platforms.
• Continuously monitor performance, benchmark against competitors, and analyze data for insights.
• Lead client presentations, report on key metrics, and propose growth opportunities.
• Collaborate with creative and analytics teams to integrate marketing efforts and assets.
• Stay ahead of paid search advancements and build relationships with major ad platform partners.

Skills

Digital media planning

Analytical thinking

Campaign optimization

Communication & copywriting

Project management

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Google Analytics

Google Ads

Bing Ads

Facebook Ads

The Trade Desk

Oracle data providers

Google Workspace

Job description

Paid Search Media Analyst (REMOTE) – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Paid Search Media Analyst - REMOTE as we look to expand our team and support our growing roster of local and national clients.

If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.

Who We're Looking For: Paid Search Media Analyst - REMOTE

We’re looking for a data-driven, high-impact Paid Search Media Analyst to take full ownership of campaign success across our client portfolio. This isn’t a hands-off strategy role; it’s a hands-on, conversion-focused, revenue-driving position where you will build, optimize, and scale high-performing paid media campaigns. You’ll be responsible for the full lifecycle of paid search (PPC) execution, from conducting deep keyword research and crafting compelling ad copy to optimizing conversion paths on client websites.

You’ll blend analytical rigor with creative execution, developing visually captivating ads and high-converting copy across search engines, display networks, and paid social platforms like Facebook and Instagram. Reporting to digital marketing leadership, you’ll navigate complex paid media landscapes to consistently hit client KPIs, translate performance metrics into strategic growth, and refine campaign mechanics. If you are a relentless marketer who thrives on connecting search intent to measurable business results, you’ll do well here.

A day in the life of a Paid Search Media Analyst - REMOTE

• Campaign Strategy & Execution: Build, launch, and optimize paid media campaigns across search, display, and social platforms, adjusting campaign pacing and budget allocation to maximize return on ad spend (ROAS).
• Performance Analysis & Optimization: Continuously monitor campaign performance, conduct competitive benchmarking, and analyze data to uncover insights, identify trends, and refine targeting strategies.
• Client Engagement & Strategic Leadership: Act as the subject matter expert by leading client presentations, reporting on key metrics, proposing new growth opportunities, and aligning strategies with overall business goals.
• Cross-Functional Collaboration: Partner with creative and analytics teams to integrate digital marketing efforts, build compelling ad assets, and streamline campaign execution.
• Industry Leadership & Partner Relations: Stay ahead of paid search advancements, build relationships with major ad platform partners, and participate in internal knowledge sharing to introduce cutting-edge tactics.

What you’ll need to succeed:

• Education & Professional Experience: Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience) paired with 2+ years in digital media planning, automotive marketing, account management, or client services.
• Certifications, Platforms & Data Expertise: Active certifications in Google Analytics and Google Ads (including Advanced Display and Video), with hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle.
• Campaign & Program Management: Proven capability to plan, implement, manage, measure, and report on programmatic digital media campaigns across diverse channels, with a willingness to continually adapt and learn new channels.
• Analytical & Technical Proficiency: Strong capability to research industry statistics, analyze performance data, execute detailed record-keeping, and leverage Google Workspace and internal management systems to evaluate and design programs.
• Communication, Copywriting & Collaboration: Exceptional written, verbal, and interpersonal skills with the ability to write creative marketing copy across multiple formats, draft professional correspondence, collaborate cross-functionally, and handle sensitive information discretely.
• Organization & Proactive Execution: Self-starter with organizational agility, strong time management, and a proactive mindset to delegate tasks, navigate shifting priorities, and flag workflow issues early in a fast-paced environment.

Compensation:

We offer a competitive compensation commensurate with experience and qualifications. The salary range for this position is $60,000.00 - $75,000.00. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Flexibility:

The Paid Search Media Analyst may benefit from the flexibility to work in a way that suits them best. We offer the following working options:

• Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face‑to‑face interactions, and foster a sense of community.
• Remote: We understand that some individuals thrive in a remote working setup. As such, we support remote work arrangements, allowing you to work from the comfort of your own home or any location that enhances your productivity.
• Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.

Working at C-4 Analytics

• We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks.

All are welcome to visit our careers and culture page for more details.

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.