Search Engine Optimization Specialist

Digital Innovations Marketing Company; Orlando (FL); Remote; USD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking digital marketing agency as an SEO Specialist, where you'll drive organic traffic and improve search rankings. Your role will involve developing innovative SEO strategies, optimizing website content, and analyzing performance metrics to ensure success. Collaborate with a dynamic team to create impactful content and execute link-building initiatives. This is an exciting opportunity to work in a fast-paced environment that values creativity and results, offering flexibility with remote work options. If you're passionate about SEO and eager to make a difference, this role is perfect for you.

Benefits

Health insurance

Paid time off

Remote work options

Qualifications

• Proven experience as an SEO Specialist with a strong portfolio.
• In-depth knowledge of search engine algorithms and ranking factors.

Responsibilities

• Create and implement SEO strategies to enhance website performance.
• Monitor and analyze competitor websites for improvement opportunities.

Skills

SEO Strategy Development

Keyword Research

Website Optimization

Content Creation & Optimization

Competitor Analysis

Analytics & Reporting

Technical SEO

Link Building

Communication Skills

Problem-Solving Skills

Education

Bachelor's Degree in Marketing or related field

Google Analytics and SEO certifications

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

WordPress

Job description

Digital Innovations is a Full-Service Digital Marketing agency based in Miami, FL, serving clients across the United States. Our expertise in SEO and paid search helps our clients dominate online competition and drive quality traffic to their websites.

Job Overview:

We are seeking a talented and results-driven SEO Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing strategies to improve organic search rankings and drive traffic to our website. As an SEO Specialist, you'll analyze, review, and implement changes to our website to optimize for search engines, ensuring it ranks well for relevant keywords.

Key Responsibilities:

1. SEO Strategy Development: Create and implement SEO strategies, including keyword research, on-page optimization, and link-building tactics, to enhance website performance and drive organic traffic.
2. Website Optimization: Perform on-page SEO for website content, including meta tags, title tags, header tags, image optimization, and URL structure.
3. Keyword Research: Conduct extensive keyword research to identify high-potential search terms to target for content creation and page optimization.
4. Content Creation & Optimization: Work with the content team to ensure all content is optimized for search engines and follows best practices for SEO.
5. Competitor Analysis: Monitor and analyze competitor websites and search rankings to identify opportunities for improvement and keep track of industry trends.
6. Analytics & Reporting: Use tools such as Google Analytics, Google Search Console, and third-party SEO tools to track website performance, measure SEO campaign success, and identify areas for improvement.
7. Technical SEO: Collaborate with developers to implement technical SEO improvements such as site speed optimization, mobile optimization, structured data, and crawl error resolution.
8. Link Building: Develop and execute link-building strategies to enhance domain authority and improve organic rankings.
9. Stay Up-to-Date: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective.

Requirements:

1. Proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO campaigns.
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
3. Strong analytical skills and ability to interpret data to drive decisions.
4. Experience with website analysis using a variety of SEO tools and platforms.
5. Familiarity with content management systems (CMS), especially WordPress.
6. Ability to work both independently and as part of a team.
7. Excellent communication and problem-solving skills.

Preferred Qualifications:

1. Google Analytics and SEO certifications.
2. Experience in local SEO, eCommerce SEO, or mobile SEO.
3. Understanding of user experience (UX) principles and how they relate to SEO.

Additional Benefits:

• Health insurance
• Paid time off
• Remote work options

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Marketing Services