Search Engine Optimization (SEO) Specialist

Mint Cannabis; Tempe (AZ); On-site; USD 50,000 - 55,000; Full time

Job summary

Mint Cannabis in Tempe, AZ is seeking an SEO Specialist to manage Google Business Profile and Apple Business Connect listings across multiple locations, improve local search visibility, and ensure listing accuracy and consistency.

You will support broader organic SEO initiatives with localized website optimization, keyword monitoring, schema markup, and reporting using Marqii, Ahrefs, GA4, and Google Search Console; cannabis industry knowledge and compliance are a plus.

Qualifications

• Associate's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Ability to manage multi-location local search campaigns.
• Knowledge of cannabis industry regulations is a plus.

Responsibilities

• Manage and optimize Google Business Profile and Apple Business Connect listings across multiple locations
• Update listings with hours, categories, attributes, services, descriptions, and photos
• Ensure NAP consistency across all listings and platforms
• Monitor and optimize local search rankings, visibility, and engagement
• Oversee review monitoring and response workflows
• Identify and escalate fake, duplicate, policy-violating reviews and listing issues
• Support local SEO with schema markup and localized landing pages
• Use Marqii, Ahrefs, GA4, Search Console, and Sheets for reporting
• Produce weekly, monthly, and quarterly performance reports
• Analyze trends to identify optimization opportunities per location
• Coordinate listing setup for new store openings/closures
• Monitor listing health and platform compliance
• Collaborate with leadership to provide SEO insights and recommendations
• Maintain listing accuracy within a regulated industry
• Assist with ongoing website and local content optimization

Skills

Verbal & written communication

Organizational skills

Time management

Collaboration skills

Microsoft Office proficiency

Education

Associate's degree in PR/Communications/Marketing

Tools

Marqii

Ahrefs

GA4

Google Search Console

Google Sheets

Job description

SEO Specialist

Reports to:Director of Marketing
FLSA Status: Exempt
Department: Marketing
Location: Tempe, AZ
Pay Range: $50,000 - $55,000

Position Summary:

This role is responsible for the overall management, optimization, and performance of all Google Business Profile and Apple Business Connect listings across multiple retail locations. The position oversees local search visibility, listing accuracy, review reputation, rankings, and customer engagement across local platforms while ensuring consistency across all business listings and citations. This role also supports broader organic SEO efforts through localized website optimization, keyword monitoring, schema implementation, and coordination of local landing page content to improve organic search visibility. The ideal candidate is highly organized, analytical, detail-oriented, and experienced in managing multi-location local search ecosystems within a fast-paced environment. Knowledge in the Cannabis industry and Advertising rules and regulations is a PLUS!

Responsibilities:

• Manage and maintain all Google Business Profile and Apple Business Connect listings across multiple locations and directories
• Update listing information including business hours, holiday hours, categories, attributes, services, descriptions, and photos
• Ensure NAP (Name, Address, Phone Number) consistency across all listings, citations, and platforms
• Monitor and optimize local search rankings, visibility, and customer engagement metrics
• Oversee review monitoring and response workflows across Google Business Profile and Apple Business Connect
• Identify and escalation fake, duplicate, policy-violating reviews, and listing issues
• Support local SEO initiatives including schema markup, localized landing pages, and keyword tracking
• Utilize platforms including Marqii, Ahrefs, GA4, Google Search Console, and Google Sheets for reporting and optimization
• Produce weekly, monthly, and quarterly reports on rankings, traffic, impressions, conversions, and revenue attribution
• Analyze performance trends and identify underperforming locations for optimization opportunities
• Coordinate listing setup and optimization for new store openings and closures
• Monitor listing health, suspensions, duplicates, and platform compliance issues
• Collaborate with leadership and marketing stakeholders to provide reporting insights and local SEO recommendations
• Maintain listing accuracy and compliance within a highly regulated industry
• Assist with ongoing website and local content optimization efforts to support organic search growth

Supervisory Responsibilities:

• None

Qualifications:

• Excellent verbal and written communication skills with a proven ability to write in a journalistic style that is customary for external publications.
• Excellent interpersonal and collaboration skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Proficient with Microsoft Office Suite or related software.
• Excellent organizational, problem-solving, and communication skills.
• Must be at least 21 years of age and able to obtain/maintain a New Jersey cannabis license.

Education and Certifications:

• An associate's degree in Public Relations, Communications, Journalism, Marketing, or a related field is required.

Physical Requirements:

• Ability to stand, walk, bend, and lift to 50 pounds for extended periods.
• Exposure to varying temperatures, humidity levels, and bright grow lighting.

Work Environment:

• Indoor cultivation facility with controlled environmental conditions.
• Fast-paced production environment with exposure to cannabis plant material, strong odors, and agricultural chemicals (with PPE).

Travel Requirements:

• None

Equal Opportunity Employer Statement: Mint Cannabis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Other Duties Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.