Manager, Retail Marketing

Verano; Jessup, Northern (MD, KY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Paid holidays

Paid time off

Job summary

Verano is seeking a Manager of Retail Marketing to join our Marketing - Retail team in Jessup, MD. You will develop and execute plans that grow market presence, optimize ecommerce at the store level, and drive traffic to our Zen Leaf and MÜV dispensaries.

The role requires 5+ years in marketing focused on execution, product introduction, and commercialization, with cross-channel strategy and experience in consumer-packaged goods marketing preferred. Travel regionally and nationally.

Qualifications

• Bachelor's degree required.
• 5+ years working in Marketing with execution, product introduction and commercialization, cross channel media strategy and execution.
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred.
• Experience leading a team in a matrixed organization.
• Excellent project management skills.
• Strong customer focus and relationship orientation.
• Regional and national travel required.

Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
• Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
• Create, manage, and execute promotion and discount strategies by market
• Use analytics to make business decisions
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
• Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
• Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
• Responsible for adhering to marketing budget
• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
• Perform other duties as assigned by leadership.

Skills

Project management

Communication skills

Strategic thinking

Leadership experience

Customer focus

Education

Bachelor's degree

Job description

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Manager, Retail Marketing

Requisition ID: 16549

Department: Marketing - Retail

Travel:

Location: Jessup, MD, US, 20794-9546

Workplace Type:

Shift:

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companiesbased on historical revenue, geographic scope and brand performance,isa vertically integrated, multi-state operator embracinga missionof saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners and produces a comprehensive suite of high-quality,regulatedcannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operationsspan 13 U.S. states, comprised of 15 Cultivation and production facilities with over 1,000,000 square feet of cultivation capacity. Learn more atwww.verano.com .

Job Summary

Essential Duties and Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
• Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
• Create, manage, and execute promotion and discount strategies by market
• Use analytics to make business decisions
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
• Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
• Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
• Responsible for adhering to marketing budget
• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
• Perform other duties as assigned by leadership.

Minimum Qualifications

• ​Bachelor's degree required
• 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
• Experience leading a team in a matrixed organization
• Experience contributing to the retail planning process
• Excellent project management skills
• Strong customer focus and relationship orientation
• Exceptional written and verbal communication skills
• Regional and national travel required

Preferred Qualifications

• Comfort with analytics and strong business acumen
• Strong understanding of retail marketing
• Ability to pivot priorities quickly and effectively as needed
• Experience developing all aspects of marketing eco-system
• Proven mastery of product launch protocol
• Experience with media buying and budget management
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

What We Offer

$85,000 - $95,000 + Bonus

Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance.

• Medical, dental, and vision insurance
• 401(k) matching
• Paid holidays
• Paid time off

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.