Search Engine Optimization Manager (Remote US)

Directive; Charlotte (NC); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in performance marketing is seeking a Search Engine Optimization Manager. This remote role involves developing SEO strategies, managing client relationships, and analyzing data to drive organic growth. Ideal candidates will have strong content strategy and technical SEO skills, along with experience using various SEO tools. The position offers a comprehensive benefits package and a remote-first work environment.

Benefits

Comprehensive health benefits

Mental health support

Gym membership

Generous time off

401(k) matching

Annual bonuses

Team retreats

Qualifications

• Strong grasp of content strategy and technical SEO.
• Experience with site audits and structured data.
• Ability to integrate technical insights with content initiatives.

Responsibilities

• Develop and implement tailored marketing strategies.
• Analyze data from Google Analytics and CRM to set goals.
• Manage execution of strategies and ensure timely task completion.

Skills

Content Strategy

Technical SEO

Data Analysis

Project Management

Tools

Screaming Frog

SEMrush

GA4

Google Search Console

Excel

Job description

Join to apply for the Search Engine Optimization Manager (Remote US) role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us, focusing on SQLs and Customers rather than traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients through comprehensive digital marketing strategies that consistently hit their SQL targets.

Note: this role is internally titled Content Marketing Strategist.

The Content Strategists and Senior Content Strategists are crucial, client-facing roles responsible for daily deliverables, creating and managing custom strategies, and communicating with clients and internal teams. These roles mainly serve Enterprise clients and require a deep understanding of their service lines and overall business impact to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy and technical SEO, including site audits, structured data, and Core Web Vitals. They should seamlessly integrate technical insights with content initiatives to drive organic growth and maximize search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement tailored marketing strategies aligned with client goals and Directive standards.
• Use project phases, past performance, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to resolve issues and ensure strategic alignment.
• Create creative briefs and develop engaging content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Manage the execution of strategies, ensuring timely completion of tasks.
• Use Asana for workflow management and delegation.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Internal and External Communication

• Serve as the primary contact for clients, fostering trust and strong relationships.
• Communicate proactively about deliverables, timelines, and progress via Slack and meetings.
• Keep leadership informed about issues, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and recommend improvements.
• Implement on-page and off-page SEO strategies, including keyword research and backlink campaigns.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice to Have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health benefits, mental health support, gym membership, generous time off, 401(k) matching, annual bonuses, and team retreats.

Work Environment Requirements

This is a remote-first role, with the option to work from our Irvine, CA office or globally where permitted. Candidates must have reliable internet, a professional workspace, and current work authorization in their country.

For accommodations, contact [e-mail].

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration without regard to race, religion, gender, or other protected characteristics.

Job Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industry: Advertising Services