SEO & Content Manager ~ ReFocus Eye Health ~ Remote (US)

Getecube; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

Join a dynamic and growing company dedicated to exceptional vision care as a Digital Marketing Manager. In this role, you will enhance online visibility and drive organic traffic through effective SEO strategies and high-quality content creation. Collaborate with a passionate marketing team to implement innovative tactics, analyze performance, and stay updated on the latest digital marketing trends. This is an exciting opportunity to make a significant impact in a fast-paced, collaborative environment while advancing your career in digital marketing.

Benefits

Competitive salary

Benefits package

Career development opportunities

Collaborative environment

Qualifications

• Proven experience in digital marketing, specializing in SEO and content creation.
• Strong writing, editing, and communication skills are essential.

Responsibilities

• Enhance online visibility and drive organic traffic through SEO strategies.
• Develop SEO-optimized content and monitor performance using analytics tools.

Skills

SEO

Content Creation

Keyword Research

Data Analysis

Strong Writing Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Google Analytics

Google Search Console

SEMrush

WordPress

HTML

CSS

Canva

Adobe Suite

Job description

ReFocus Eye Health is a dynamic and growing company committed to delivering exceptional vision care to the communities we serve in the Northeast. To continue pacing the growth of our organization, we are looking for a skilled and enthusiastic Digital Marketing Manager specializing in SEO and Content to join our team and help shape the online presence of our practices.

Job Overview:

As a Digital Marketing Manager focusing on SEO and Content, you will be responsible for enhancing our online visibility and driving organic traffic through the creation and optimization of high-quality, engaging content. You will work closely with the marketing team and various vendors to implement SEO strategies, track performance, and ensure all content aligns with the voice of our practice sites and objectives.

Key Responsibilities:

• Conduct keyword research to identify opportunities for optimization and growth.
• Optimize on-page SEO, including meta tags, headers, and internal linking.
• Conduct technical SEO audits and collaborate with development teams to implement changes.
• Build and execute off-page SEO strategies, including backlink building.
• Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, etc.
• Develop high-quality, SEO-optimized blog posts, articles, landing pages, and other digital content.

Email Campaigns

• Develop and execute email outreach to communicate time sensitive and patient facing messaging.

Performance Analysis

• Monitor organic traffic and keyword rankings to evaluate the success of SEO strategies.
• Use data to refine and optimize content and SEO tactics.
• Conduct competitor analysis and adjust strategies based on market trends and changes in search engine algorithms.

Stay Updated

• Keep up with the latest SEO trends, algorithm changes, and digital marketing best practices.
• Experiment with new content formats and SEO techniques to ensure continuous growth and innovation.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in digital marketing, specializing in SEO and content creation.
• Solid understanding of content marketing strategies and best practices.
• Strong writing, editing, and communication skills.
• Experience with content management systems (e.g., WordPress).
• Familiarity with HTML, CSS, and basic website optimization.
• Ability to analyze data and provide actionable insights for optimization.
• Knowledge of current digital marketing trends and algorithm updates.

Preferred Qualifications:

• Experience with paid advertising platforms (Google Ads, Facebook Ads, etc.).
• Familiarity with A/B testing, conversion rate optimization (CRO), and user experience (UX) principles.
• Knowledge of basic graphic design tools (e.g., Canva, Adobe Suite).

Why Join Us:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, collaborative environment.
• Career development and growth opportunities.