Search Engine Marketing Manager

Good Inside; New York (NY); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

401k + Company match

Time off to recharge

Hybrid work environment

Job summary

A parenting technology company is seeking a Search Engine Marketing Manager in New York, NY. In this role, you will lead the execution of paid search campaigns, focusing on driving subscription growth. The ideal candidate has 3-5 years of paid search experience, strong analytical skills, and a passion for helping parents. This hybrid position requires 3 days in-office. Competitive salary and benefits included.

Qualifications

• Proven track record of managing efficient SEM programs.
• Strong understanding of SEM bidding models and optimization tactics.
• Experience in a startup or DTC subscription environment is preferred.

Responsibilities

• Lead the execution of paid search campaigns focusing on customer acquisition.
• Monitor daily performance and make data-informed adjustments.
• Collaborate with Lifecycle and Creative teams for SEM alignment.

Skills

Google Ads

Bing Ads

SEM strategy

Analytical skills

A/B testing

Communication

Education

3-5 years of hands-on paid search experience

Tools

Google Ads/SA360

Excel/Google Sheets

Job description

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This range is provided by Good Inside. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $125,000.00/yr

Direct message the job poster from Good Inside

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re looking for a strategic and detail-oriented Manager of Search Engine Marketing (SEM) to join the Growth Marketing team at Good Inside. In this role, you’ll take ownership of paid search strategy and execution across Google, Bing, and other relevant platforms, helping drive efficient subscription and revenue growth.

You’ll be the go-to expert on all things SEM—from campaign setup to bid strategies and keyword optimization—bringing both analytical rigor and creative thinking to a high-impact channel.

Hybrid opportunity with 3x days a week in our New York, NY Office

️ Reports to: Director of Growth

What You’ll Own

• Lead the end-to-end execution of paid search campaigns across Google, Bing, and other engines with a focus on customer acquisition, efficiency, and lifetime value.
• Own campaign builds, keyword expansion, ad copy development, A/B testing, and budget pacing—this is a hands-on-keyboard role.
• Manage campaign operations through Google Ads/SA360, ensuring automation and optimizations are driving performance at scale.
• Monitor daily performance and make proactive, data-informed adjustments to drive ROI and meet customer acquisition cost (CAC) targets.
• Develop SEM reporting dashboards in partnership with Analytics; analyze performance trends and communicate insights to stakeholders.
• Collaborate with Lifecycle, Creative, and Product teams to align SEM efforts with broader marketing strategies and optimize the full funnel.
• Stay on top of search platform updates, competitor strategies, and emerging best practices—proactively testing and applying new learnings.
• Support forecasting and scenario planning across paid search, working closely with the Director of Growth Marketing.
• Partner with and own agency relationships
• SEO/AI knowledge a plus

Your Skills & Experience

• 3-5 years of hands-on paid search experience with a proven track record of managing efficient, scalable SEM programs.
• Expert in Google Ads, Bing Ads, and Search Ads 360 (SA360); additional experience with Apple Search, YouTube, or display is a plus.
• Strong analytical mindset; fluent in Excel/Google Sheets, and able to derive insights from performance data.
• Experience with Amplitude, Mode or similar
• Deep understanding of SEM bidding models, attribution, and optimization tactics.
• Experience managing toward acquisition and efficiency metrics (CPA, ROAS, LTV:CAC).
• Strong communication and cross-functional collaboration skills.
• Experience in a startup, DTC subscription, or performance-driven environment preferred.
• Passion for Good Inside’s mission and a genuine desire to help parents feel supported and empowered.

What We Offer

• Compensation + Equity: Annual salary for this role will be $110k - $125k
• 401k + Company match
• Time off to recharge
• Hybrid work environment

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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