Search Engine Marketing Manager

Plan A Digital; Dallas (TX); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Plan A Digital LTD in Dallas, TX is seeking a hands-on Paid Media / SEM Manager to own strategy, optimisation and campaign performance across Google Ads, Shopping, and Paid Social. This role calls for client ownership, strategic recommendations, and mentorship of junior team members.

The ideal candidate has 3+ years in Paid Media/Performance Marketing, strong Google Ads skills, and experience with Shopping and Merchant Center. Hybrid work model with four onsite days and competitive compensation.

Qualifications

• 3+ years of hands-on Paid Media / Performance Marketing experience.
• Strong Google Ads, SEM and Paid Search expertise.
• Hands-on Google Shopping and/or Google Merchant Center experience.

Responsibilities

• Own Paid Media strategy, optimisation and campaign performance.
• Manage Google Ads, SEM and Paid Search campaigns.
• Manage and optimise Google Shopping campaigns.
• Work with Google Merchant Center and product feeds.
• Manage Paid Social and Meta Ads campaigns.
• Analyse performance, testing and reporting.

Skills

Paid Media

Performance Marketing

Google Ads

SEM

Paid Search

Paid Social

Client relations

Team mentoring

Tools

Google Ads

Google Shopping

Google Merchant Center

Meta Ads

Job description

Dallas, TX | Hybrid – 4 Days Onsite | Up to $150k Total Compensation

We're hiring a hands-on Paid Media / Search Engine Marketing Manager with strong Google Ads, SEM, Paid Search, Google Shopping, Google Merchant Center and Paid Social experience.

This is a hands-on Paid Media / Performance Marketing role for someone strong in Google Ads, SEM, Paid Search, Google Shopping and Paid Social who is ready for more strategy, client ownership and team leadership.

The Role

• Own Paid Media strategy, optimisation and campaign performance
• Manage Google Ads, SEM and Paid Search campaigns
• Manage and optimise Google Shopping campaigns
• Work with Google Merchant Center and product feeds
• Manage Paid Social and Meta Ads campaigns
• Analyse performance, testing and reporting
• Build strong client relationships and provide strategic recommendations
• Mentor and develop junior paid media team members

What We're Looking For

• 3+ years of hands-on Paid Media / Performance Marketing experience
• Strong Google Ads, SEM and Paid Search expertise
• Hands-on Google Shopping and/or Google Merchant Center experience
• Experience with Paid Social / Meta Ads
• Strong campaign optimisation and performance analytics skills
• Client-facing experience
• Experience mentoring or managing others
• Agency experience highly preferred

This could suit an existing Paid Media Manager, SEM Manager, Paid Search Manager, Performance Marketing Manager or Senior Paid Media Strategist ready for greater ownership.

Working model: Hybrid, 4 days onsite

Compensation: Up to $150k total compensation, depending on experience