Manager, Search Marketing

UNAVAILABLE; Boston (MA); On-site; USD 75,050 - 115,024; Full time

Benefits offered by this job

Medical coverage

Dental and vision coverage

Disability insurance

401(k) retirement plan

Parental and family care leave

Family formation assistance

Tuition reimbursement

Flexible time off

Job summary

We are seeking a Manager of Search Marketing based in Boston, Massachusetts. You will be responsible for leading a team of analysts to manage integrated SEM campaigns, establish performance metrics, and foster strong client and vendor relationships.

Ideal candidates will have 5 to 7 years of digital media experience with a focus on SEM. Benefits include medical coverage, dental and vision, 401(k) retirement plan, and tuition reimbursement.

Qualifications

• 5 to 7 years of digital media experience, with 4+ years in SEM.
• Experience managing direct reports preferred.
• Strong understanding of media research tools and their applications.
• Excellent presentation and communication skills.

Responsibilities

• Manage strategic components of integrated SEM campaigns.
• Lead a team of analysts focusing on performance metrics.
• Oversee optimizations and testing of bid strategies.
• Develop program strategies and analyses for clients.

Skills

Digital media experience

SEM experience

Media planning knowledge

Analytical skills

Client management skills

Communication skills

Microsoft Office proficiency

Familiarity with AI tools

Education

Four-year degree

Tools

DoubleClick

Tag Management Solutions

Data Management Platform (DMP)

Multi-Touch Attribution (MTA)

Site Analytics tools

Job description

Job Description

As Manager of Search Marketing, you’ll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.

Responsibilities

• Serving as primary contact for day-to-day clients
• Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
• Overseeing day-to-day internal team’s work on bid strategy optimization and testing
• Establishing and driving paid search best practices for team to assimilate across tactics and activations
• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
• Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
• Ensuring that analysts are effectively developing and optimizing campaigns for added value
• Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
• Providing creative solutions to client challenges
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Understanding big picture implications and how insights can be applied in other programs and environments
• Active knowledge sharing with capability and broader agency

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objectives
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Stellar communication and presentation skills – you’re poised, articulate and convincing
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Medical coverage
• Dental and vision coverage
• Disability insurance
• 401(k) retirement plan
• Parental and family care leave
• Family formation assistance
• Tuition reimbursement
• Flexible time off

Compensation

Pay range: $75,050 – $115,024.

All your information will be kept confidential according to EEO guidelines.