Search and Content Analyst

EdPlus at Arizona State University; Scottsdale (AZ); Hybrid; USD 72,000 - 85,000; Full time

Job summary

ASU EdPlus seeks a curious, detail-driven Search and Content Analyst to support our Strategic Communications and Content Operations team in Scottsdale. You will conduct keyword research, audit pages, and shape SEO-informed briefs to optimize ASU Online and other products.

You’ll analyze performance data from Google Search Console, Google Analytics, and Semrush, build dashboards, and report insights to stakeholders while maintaining ASU brand standards in a hybrid, in-person role.

Qualifications

• Bachelor's degree and 5 years of relevant experience.
• Experience in digital marketing, search or content strategy.
• Experience developing SEO-informed content briefs or translating search insights into content strategy.
• Experience building dashboards or recurring performance reports (Looker Studio or similar).
• Experience with SEO platforms and AI-assisted methods for search analysis and content optimization.
• Proven experience driving positive results in the SEO field.
• Experience with Google Search Console and Google Analytics.
• Strong written communication and ability to work cross-functionally.

Responsibilities

• Interpret search data and deliver actionable recommendations.
• Conduct keyword research to support programs and campaigns.
• Audit webpages for on-page SEO improvements, including metadata, headings, internal linking and content alignment; conduct sitewide and section-level SEO audits.
• Prepare SEO-informed content briefs.
• Monitor rankings, query trends and performance patterns; identify opportunities and issues.
• Review competitor and peer institution search performance for benchmarking.
• Analyze performance data from GSC, GA and Semrush across priority pages.
• Build and maintain dashboards and recurring reports for stakeholders.
• Track and evaluate impact of optimizations and report outcomes.
• Maintain ASU brand standards across search-facing content.
• Coordinate other duties or projects as assigned.

Skills

Content strategy

SEO knowledge

Data analysis

Dashboards

Collaboration

Written communication

Learning new tech

Deadline-driven

Google Analytics

Google Search Console

Education

Bachelor's degree or higher in related field

Tools

Looker Studio

Google Analytics

Google Search Console

SEMrush

Job description

Are you passionate about how search and AI are reshaping the way people find and experience content? Do you thrive in creative, collaborative and data-driven environments? Then keep reading below for this exciting Search and Content Analystopportunity!

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

Want to know more about working at EdPlus? Watch this short video!

We're seeking a curious, detail-driven Search and Content Analyst to join our Strategic Communications and Content Operations team. Every day you will make a difference in the lives of others by supporting the search strategy team in optimizing digital content across ASU Online and other products. You will conduct keyword researches, audit pages, shape SEO-informed content briefs and track how optimizations perform.

This role is ideal for a strong critical thinker who’s ready to apply proven skills in search engine optimization and digital content performance. You’ll have the opportunity to leverage your skills in a variety of work across the search strategy team while supporting areas like SEO research, search performance monitoring, content optimization and content strategy.

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.

• Interpret search data using search tools and large language models, and deliver clear, actionable recommendations that improve page visibility and user relevance.
• Conduct keyword research to support academic programs, priority pages and marketing campaigns.
• Audit webpages for on-page SEO improvements, including metadata, headings, internal linking and content alignment; conduct periodic sitewide and section-level SEO audits, presenting findings and recommendations to stakeholders.
• Prepare SEO-informed content briefs that guide content strategy.
• Monitor rankings, query trends and performance patterns to identify opportunities and issues, diagnose notable changes in impressions, clicks, CTR or query mix, and recommend responses.
• Review competitor and peer institution search performance for benchmarking and insights.
• Analyze performance data from Google Search Console, Google Analytics and Semrush across priority pages and sections.
• Build and maintain dashboards and recurring reports for internal stakeholders, summarizing key takeaways and trends.
• Track and evaluate the impact of optimizations on specific pages and content groups, reporting outcomes and lessons to inform future work.
• Maintain ASU brand standards across search-facing content where applicable.
• Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.

Minimum Qualifications

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Bachelor’s degree or higher in a related field.
• Experience in digital marketing, search or content strategy.
• Experience developing SEO-informed content briefs or translating search insights into content strategy.
• Experience building dashboards or recurring performance reports (Looker Studio or similar).
• Demonstrated interest in and passion for technologies, tools and skills, including SEO platforms and AI-assisted methods for search analysis and content optimization.
• Proven experience driving positive results in the SEO field.
• Experience with Google Search Console and Google Analytics.
• Evidence of strong written communication skills to write briefs and strategies.
• Demonstrated ability to work collaboratively with others to accomplish tasks.
• Demonstrated ability to learn new technologies as needed to accomplish tasks.
• Demonstrated ability to multitask and work in a deadline-driven environment.

NOTE: Please answer the following questions in your cover letter:

• Share an example of an SEO opportunity you identified. Include how it was found, what work was done and the impact it had.
• SEO work is often collaborative and cross-functional. Share how you bring people together from different disciplines to achieve results.

Salary & Benefits

$71,500 - $85,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. See the ASU Benefits website to explore options.

• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy. (This is an in-person, hybrid position.)

Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position.

Department Statement

As a central enterprise unit for ASU, ASU EdPlus supports the university charter by focusing on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

ASU EdPlus defines itself through a culture of curiosity, risk-taking, and refusing to accept the status quo. Our employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of innovation, driving outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

ASU EdPlus

Apply by 11:59 pm Arizona time on Wednesday, October 7, 2026