Saltwater South Content Specialist, McClatchy Content Innovation Lab

McClatchy Company,The; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits

401(k) with match

Generous PTO

Wellness resources

Job summary

McClatchy Content Innovation Lab is seeking a Saltwater South Content Specialist to develop stories, guides and features celebrating Gulf Coast cuisine, Carolina getaways and Florida outdoor escapes. You will write high‑quality content and use data and AI tools to identify trends.

Collaborate with a dynamic team, experiment with formats, and help grow Saltwater South into a trusted daily destination for readers seeking inspiration and authentic local flavor.

Qualifications

• Bachelor's degree-equivalent education and experience.
• 3+ years in content creation, writing or journalism.
• Strong writing, editing and meeting deadlines.
• Curiosity and creativity with content ideas.
• Ability to adapt and pivot based on results.

Responsibilities

• Develop and produce stories, guides and features about the Coastal South.
• Collaborate with team to test new formats and distribution methods.
• Use audience analytics and AI-powered tools to inform storytelling.
• Work in a fast-paced, collaborative environment.
• Help build Saltwater South into a trusted daily destination.

Skills

Writing

Editing

Organizational skills

Data-driven storytelling

Education

Bachelor's degree

Tools

Analytics tools

AI tools

Job description

Discover and Define Coastal Living: Saltwater South Content Specialist - McClatchy Content Innovation Lab

Are you passionate about the flavors, adventures and culture of the Coastal South? Join McClatchy's Content Innovation Lab as a specialist for Saltwater South - a new lifestyle brand celebrating everything from Gulf Coast cuisine to Carolina getaways to Florida's outdoor escapes.

At McClatchy, we're blending our legacy of trusted storytelling with a bold, digital-first approach. As a specialist for Saltwater South, you'll write engaging, high-quality content that captures the spirit of coastal living - food, travel, recreation and the communities that make this region unique. You'll use data, audience insights and AI-enabled tools to discover trends and produce stories that resonate, always keeping authenticity and creativity at the core.

What you'll do:

• Develop and produce compelling stories, guides and features that highlight the people, places and experiences of the Coastal South.
• Collaborate with a dynamic team to experiment with new formats and distribution strategies, maximizing reach and engagement.
• Use audience analytics and emerging technologies to inform your storytelling and connect with passionate communities.
• Embrace a fast-paced, collaborative environment where curiosity, adaptability and results are celebrated.
• Help shape Saltwater South into a trusted daily destination for readers seeking inspiration, adventure and authentic local flavor.

Who you are:

• A creative storyteller with demonstrated knowledge of the Coastal South's food, culture and outdoor lifestyle. You are ready to pitch, research, report, write, edit and fact-check content.
• Experienced in digital content creation at a high volume, with strong writing, editing and organizational skills.
• Comfortable using data and AI-powered tools to guide your work and amplify your impact.
• Collaborative, curious and excited to experiment with new ways to engage audiences.

What you'll bring:

• The position requires a combination of knowledge and experience equivalent to a bachelor's degree, including education, experience, skills and knowledge necessary to perform the job.
• 3+ years of professional experience in content creation, writing or journalism.
• Strong writing, editing and organizational skills with the ability to produce high-quality content on deadline.
• Inquisitive mindset with a constant flow of ideas and creative approaches to content creation.
• Adaptability and flexibility to experiment relentlessly and pivot quickly based on results.
• Collaborative spirit with a proven track record of working effectively in team environments.

What we'll bring:

• The anticipated pay range for this position is between $60,000-90,000 a year. Individual base pay may vary within that range depending on the job-related knowledge, department equity, skills, experience and relevant education.
• Enjoy competitive pay, comprehensive benefits, 401(k) with match, generous PTO, wellness resources and more. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.

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Equal Opportunity Employer

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