CRM & Email Marketing Strategist: Data-Driven Journeys

University of Michigan; Ann Arbor (MI); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Generous time off

Retirement plan with 2-for-1 matches

Health insurance

Life insurance

Long-term disability

Flexible spending accounts

Job summary

University of Michigan is seeking a Marketing CRM Strategist to develop, implement, and optimize digital marketing and email campaigns across Student Life. You will translate strategic goals into actionable marketing plans, lead CRM and email measurement in Marketing Cloud, and collaborate with/division units to drive engagement.

The role emphasizes data-informed audience journeys, cross-functional collaboration, and ongoing analytics to improve outcomes for student engagement and experiences at

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, statistics or related field.
• 3+ years in advertising, digital marketing, or related field.
• Experience developing and executing marketing plans.
• Experience with CRM or email marketing platforms such as Marketing Cloud, Salesforce, Slate, or Mailchimp.
• Proficiency with data analysis using CRM platforms to analyze email marketing performance and translate insights into actions.
• Knowledge of segmentation and lifecycle/journey concepts to drive relevant messaging.

Responsibilities

• Translate goals into marketing plans guiding designers, copywriters and multimedia teams.
• Lead CRM and email measurement strategy within Marketing Cloud and define audience strategies.
• Plan and evaluate experimentation, including A/B testing and journey tests.
• Maintain division-wide email best practices and deliverability standards.
• Coordinate data feeds and integration needs with Technology Solutions and manage the email calendar.
• Support execution of emails, forms and assets in Marketing Cloud for timely delivery.

Skills

CRM platforms

Email marketing

Data analysis

Audience segmentation

Campaign optimization

Education

Bachelor's degree in marketing/communications/business/etc.

Tools

Salesforce Marketing Cloud

Salesforce

Slate

Mailchimp

Job description

University of Michigan is seeking a Marketing CRM Strategist to develop, implement, and optimize digital marketing and email campaigns across Student Life. You will translate strategic goals into actionable marketing plans, lead CRM and email measurement in Marketing Cloud, and collaborate with/division units to drive engagement.

The role emphasizes data-informed audience journeys, cross-functional collaboration, and ongoing analytics to improve outcomes for student engagement and experiences at