Salesforce Business Analyst

Capgemini; Cleveland (OH); Hybrid; USD 61,000 - 104,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

Retirement plans

Life & disability

Employee assistance

Job summary

Capgemini is seeking a seasoned Business Analyst to join our Cleveland team. You will shape marketing technology programs, design Salesforce Marketing Cloud solutions, and partner with architects to align with business goals. The role emphasizes data integration, customer journey mapping, and agile delivery of complex campaigns.

You’ll drive requirements, enable testing, and support user adoption while collaborating across cross-functional teams in a hybrid work setting in Cleveland, OH.

Qualifications

• Bachelor's degree in a related field.
• 5+ years of Business Analysis experience.
• 3+ years working with Salesforce Marketing Cloud.
• Experience gathering and documenting requirements for marketing automation solutions.
• Strong understanding of customer journey mapping and campaign execution.
• Experience working in Agile and Scrum environments.
• Excellent communication, facilitation, and stakeholder management skills.

Responsibilities

• Perform business analysis and requirements management across marketing initiatives.
• Lead discovery workshops and stakeholder interviews to define objectives.
• Document requirements, write user stories, and ensure traceability from objectives to testing.
• Design SFMC solutions with architects and developers, covering Journey Builder and related tools.
• Support marketing transformation, personalization, automation, and lifecycle strategies.
• Maintain product backlogs, participate in Agile ceremonies, and ensure timely delivery.
• Define data requirements, integrations (CRM, Data Cloud, CDPs), and governance basics.
• Develop test scenarios, support UAT, and assist in solution adoption and training.

Skills

Business Analysis

Requirements Management

Agile & Scrum

Stakeholder Mgmt

Salesforce Marketing Cloud

Salesforce CRM

Data Cloud

CDPs

Education

Bachelor's degree in Business/IS/Marketing/CS

Tools

Salesforce Marketing Cloud

Salesforce CRM

Data Cloud

Job description

Job Description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Location: Cleveland ,OH

It is a hybrid role in Cleveland ,OH

"Key Responsibilities

• Business Analysis & Requirements Management
• Conduct discovery workshops and stakeholder interviews to understand marketing business processes and objectives.
• Gather, document, and prioritize business, functional, and non-functional requirements.
• Develop user stories, use cases, acceptance criteria, and process flows.
• Facilitate requirements traceability from business objectives through implementation and testing.

Salesforce Marketing Cloud Solution Design

• Partner with architects and developers to design SFMC solutions aligned with marketing goals.
• Define requirements across:
• Journey Builder
• Email Studio
• Automation Studio
• Contact Builder
• Audience Builder
• Advertising Studio
• Personalization and Engagement solutions
• Assist in customer segmentation, campaign orchestration, and data model design.

Marketing Transformation & Optimization

• Analyze customer journeys and recommend improvements to engagement strategies.
• Identify opportunities for personalization, automation, and customer lifecycle marketing.
• Support lead nurturing, customer retention, upsell, and cross-sell initiatives.
• Define KPIs and measurement frameworks to evaluate campaign effectiveness.

Agile Delivery Support

• Manage and maintain product backlogs.
• Participate in sprint planning, backlog grooming, and release planning activities.
• Collaborate with cross-functional teams to ensure successful delivery.
• Support defect triage, UAT execution, and release readiness activities.

Data & Integration Analysis

• Define data requirements and customer attributes needed for marketing campaigns.
• Support integration requirements between Salesforce CRM, Data Cloud, Marketing Cloud, CDPs, and external applications.
• Assist in defining consent management and customer preference requirements.
• Ensure data quality and governance standards are maintained.

Testing & User Adoption

• Develop test scenarios and support User Acceptance Testing (UAT).
• Validate business requirements against delivered functionality.
• Create training materials and support business adoption activities.
• Conduct stakeholder demonstrations and solution walkthroughs.

Required Qualifications

• Bachelor's degree in business, Information Systems, Marketing, Computer Science, or related field.
• 5+ years of Business Analysis experience.
• 3+ years working with Salesforce Marketing Cloud.
• Experience gathering and documenting requirements for marketing automation solutions.
• Strong understanding of customer journey mapping and campaign execution.
• Experience working in Agile and Scrum environments.
• Excellent communication, facilitation, and stakeholder management skills."

The base compensation range for this role in the posted location is: 61087 to 104364

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.