Sales Training Manager

L2 Brands, Inc; Hanover, Northern (York County, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

L2 Brands, Inc. is seeking a Sales Training Manager in Hanover, PA to lead onboarding and ongoing enablement for our Destination, College, Golf, Corporate, and Print Wear sales channels.

You will design and deliver training on product knowledge, decoration techniques, pricing and policies, and internal systems including HubSpot and HighSpot to empower reps from day one. Regular travel and in-office collaboration are expected.

Qualifications

• 3–5 years of experience in sales training, enablement, or sales operations, preferably wholesale or consumer goods
• Strong presentation and facilitation skills across in-person and virtual formats
• Working knowledge of CRM systems (HubSpot preferred), ERP or order-entry systems, and sales enablement platforms
• Excellent written and verbal communication skills
• Bachelor's degree in business, communications, or related field, or equivalent experience
• Prior experience with distributed, multi-channel sales teams is a plus
• Background in decorated apparel, headwear, or promotional products is a plus

Responsibilities

• Partner with Sales VPs and reps to identify training needs and build onboarding programs
• Deliver in-person and virtual training on product categories and decoration techniques
• Educate reps on pricing, minimums, policies, promotions, and the quote process
• Provide hands-on training on internal systems including HubSpot, HighSpot, order entry platforms, and art tools
• Lead HubSpot onboarding and administration, including dashboards, data audits, and SOPs
• Maintain and update sales enablement materials, FAQs, and demo videos in HighSpot
• Organize live and virtual learning sessions, office hours, and refresher training
• Track onboarding milestones and ramp-up success with Sales Ops
• Support launch meetings, tradeshows, and sales summits with training content

Skills

Sales training

Facilitation

CRM knowledge

Communication

Cross-functional

Organizational skills

Education

Bachelor's degree in business or related field

Tools

HubSpot

HighSpot

Order-entry systems

Microsoft Office

Job description

Description

Sales Training Manager

Full-Time/Hanover, PA

About L2 Brands

L2 Brands is a multi-brand apparel company built for the athletes, teams, and businesses who wear our gear every day. Under brands like League, Legacy, Ouray, Locale, and our Wild Tribute collection, we serve the golf, resort, corporate, collegiate, promotional, and e-commerce markets with quality decorated headwear and apparel. We are a team that values collaboration, growth, and getting it right for our customers and each other.

About the Role

L2 Brands is looking for a dynamic and organized Sales Training Manager to lead onboarding and ongoing enablement for our sales representatives across the Destination, College, Golf, Corporate, and Print Wear channels. In this role, you will build and deliver training on product knowledge, decoration techniques, pricing and policy structures, and internal systems including HubSpot and HighSpot, so our reps feel confident and set up to succeed from day one. This is a great fit for someone who has a sales background, experience with decorated merchandise, and a passion for teaching others both in person and virtually.

What You Will Do

• Partner with Sales VPs and reps to identify training needs and build structured onboarding programs for new hires
• Deliver in person and virtual training on product categories and decoration techniques across apparel, headwear, and home décor
• Educate reps on pricing, minimums, policies, promotions, and the quote process
• Provide hands-on training on internal systems including HubSpot, HighSpot, order entry platforms, and art tools
• Lead HubSpot onboarding and administration, including dashboards, data audits, and best practice SOPs
• Maintain and update sales enablement materials, FAQs, and demo videos in HighSpot
• Organize live and virtual learning sessions, office hours, and refresher training
• Track onboarding milestones and ramp up success in coordination with Sales Ops
• Support launch meetings, tradeshows, and sales summits with training and prep content

Work Environment

• Primarily office based, with extended computer use, sitting, and standing
• Regular in-office presence required for team collaboration, meetings, and coaching
• Monday through Friday, with evenings and weekends as business needs require

Travel

• Regular travel required between the PA offices to support in-person collaboration, coaching, and training delivery
• Additional travel up to 50% or more to support sales rep onboarding, training, and tradeshow or sales summit needs
• Light to moderate lifting required when traveling with training and tradeshow materials

Requirements

What You Bring

• 3-5 years of experience in sales training, sales enablement, or sales operations, preferably in wholesale or consumer goods
• Strong presentation and facilitation skills across in-person and virtual formats
• Working knowledge of CRM systems (HubSpot preferred), ERP or order entry systems, sales enablement platforms (HighSpot or similar), and Microsoft Office
• Excellent written and verbal communication skills
• Bachelor's degree in business, communications, or a related field, or equivalent experience
• Prior experience with distributed, multi-channel sales teams is a plus
• Background in decorated apparel, headwear, or promotional products is a plus

L2 Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.