Sales Training Manager

Johnson Brothers; Charlotte (NC); On-site; USD 75,000 - 110,000; Full time

Job summary

Johnson Brothers is seeking a Sales Training Manager to drive training across Retail, On-Premise, and Luxury channels, overseeing onboarding, product training, and wine credentialing for Sales teams.

You will coordinate across multiple DMs and Sales Managers, lead the JB Learning Academy modules and supplier training, and coach teams to elevate selling standards and account execution.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5+ years of industry experience in retail sales, DM or shopper insights.
• Experience coaching and leading teams; beverage alcohol industry experience preferred.

Responsibilities

• Train Sales Consultants and Managers across Retail, On-Premise, and Luxury channels.
• Develop onboarding standards and certification programs for new hires.
• Coordinate training content and schedules across divisions and roles.
• Lead the JB Learning Academy and supplier training initiatives.

Skills

Leadership

Coaching

Critical thinking

Multi-tasking

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Power BI

Job description

Johnson Brothers is a national family-owned wine, spirits and beer distributor. We’ve been providing exceptional service to our customers since 1953, representing the world's most famous brands in the beverage industry.

Sales Training Manager

The Sales Training Manager works across all sales channels (Retail, On-Premise, and Luxury) through management of the training of Sales Consultants (from new hires to seasoned sales professionals) and of Managers, along with product training and wine credentialing for Sales. Maintaining an organized and universal approach to new team member onboarding, this role plays a critical part in standards of selling, execution, and activation content, as well as other essential onboarding elements. The person will coordinate across multiple DMs and Sales Managers with a clear focus on training and developing sales talent.

Responsibilities

• Drive results, develop people, and effectively onboard new team members while ensuring they have the right training, tools, and processes to successfully manage a territory.
• Focus in On-Premise and OSM Divisions to train Sales on presentations, surveying accounts for opportunities, asking probing questions, using JB technology such as Power BI, product training, effective planning, etc.
• Focus in Retail to train Sales on presentations, using JB technology, and to assess talent.
• Work with and train Management to be more effective and successful leaders.
• Lead and embed the JB Learning Academy Modules and Supplier Training through the DM/SCs.
• Drive coaching and accountability for the execution of Perfect Store conditions of the six sales standards in the four walls of the retail arena and the same standards in On-Premise on a perfect account.

Culture/Structure/People

• Inspire, lead, and develop sales consultants.
• Drive a continuous training culture focused on attracting, retaining, developing, and promoting from within.
• Build a highly engaged and high‑performing team.
• Lead continuous succession planning and develop a strong and deep bench strength for future sales consultant roles.
• Establish and maintain accountability standards, continuously review structure, optimize route to market, and remain relevant with customers and suppliers.
• Ensure people processes are conducted according to company policies and procedures.
• Strategy: Drive the training agenda into operational detail for Sales Consultants, SCIT, and related initiatives.

Programing and Execution

• Lead with Sales Coordinators, Trade/Business Development Managers, and General Sales Managers to compile execution and activation recaps, both division and supplier generated.
• Lead training content during the General Sales Meeting.
• Coordinate the schedule for all crew drives.
• Collect and track execution of pre‑plans.

Leadership Qualities

• Ability to learn new programs quickly and train others.
• Utilize critical thinking skills to identify and solve problems.
• Ability to handle change in a fast‑paced environment with flexibility to deal with interruptions and changing priorities.
• Must be accurate, able to multi‑task, and work under pressure with short deadlines.

Minimum Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field required, or an equivalent combination of education and experience.

Experience

• 5+ years of industry experience, retail industry, Sales consultant and DM experience, and/or Shopper/Consumer Insights and Marketing, brand/supplier management experience.
• Previous experience with Beverage Alcohol chain buyers in Wine, Spirits or Beer.
• Demonstrated experience coaching and leading teams.

Johnson Brothers is committed to providing equal employment opportunity and equal treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law. Johnson Brothers makes employment decisions based solely on the basis of qualifications for the job.

Worker Sub‑Type: Regular
Time Type: Full time