Sales Team Leader

Bergstrom-Automotiv; Oshkosh (WI); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) match

Paid time off

Job summary

Bergstrom Automotive in Oshkosh is seeking a Sales Team Leader to own the dealership’s sales operations, lead the team, and ensure an exceptional guest experience. You will oversee interviews, onboarding, and training of Sales Advisors, using our Negotiation Free Sales method and Single Point of Contact process to maintain consistency.

You will support trade appraisals, assist with financing, review deals, and collaborate with the General Manager to meet monthly and annual objectives.

Qualifications

• 3–5 years of supervisory experience in automotive sales or retail management.
• Proven ability to lead a team and drive guest satisfaction.
• Excellent communication and active listening skills.
• Willingness to assist across dealership operations.

Responsibilities

• Lead the dealership's sales operations and develop the team.
• Participate in interviews, extend offers, and manage onboarding.
• Train Sales Advisors using our Negotiation Free Sales method.
• Assist with trade appraisals, test drives, and condition entry.
• Guide financing applications and finalize guest paperwork.
• Review deals to ensure customer satisfaction and profitability.
• Collaborate with the GM to hit monthly/annual goals.
• Maintain lot appearance and a welcoming environment.

Skills

Supervisory experience

Automotive sales knowledge

Guest service excellence

Strong communication

Interviewing & onboarding

Job description

Sales Team ManagerBergstrom GM of OshkoshAt Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!Key ResponsibilitiesAs a Sales Team Leader at Bergstrom Automotive, you will take ownership of the dealership's sales operations, lead the team, and ensure an exceptional guest experience. This role combines leadership, hands-on involvement, and accountability to uphold Bergstrom's high standards.Leadership & Team Development:Participate in interviews, extend job offers, and manage onboarding.Train and develop Sales Advisors using our Negotiation Free Sales method and Single Point of Contact process to maintain consistency and professionalism.Support Sales Process:Assist Sales Advisors with trade appraisals, including test drives, vehicle photos, and accurate condition/specification entry.Guide Sales Advisors in processing financing applications and preparing financial paperwork for guest acceptance.Deliver Exceptional Guest Experience:Ensure all guests receive a seamless and outstanding sales experience.Review all sales deals prior to finalization and engage guests to ensure satisfaction.Operational Oversight:Collaborate with the General Manager to establish and achieve monthly and annual objectives, including unit sales, gross profits, expenses, and operating profits.Take responsibility for the appearance and security of the lot and dealership to create a professional, welcoming environment.Schedule: Monday-Thursday with shifts ranging 8:00 am to 7:00 pm, Friday 8:00 am to 6:00 pm, and Saturday 8:00 am to 5:00 pm; Sunday and a weekday off. Weekly hours averaging 45+.Pay: Earning potential of $120,000+ annually between salary and bonuses; base salary (based on experience) plus monthly bonus based on dealership performance.$500 monthly demo allowanceQualificationsValid driver’s license with a clean driving record.3–5 years of supervisory experience, preferably in automotive sales or retail management.Proven ability to provide outstanding guest service and resolve concerns with professionalism.Upbeat personality with strong communication and active listening skills.Willingness to help in various dealership operations and build rapport with both guests and team members.Our Commitment to YouAt Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:Competitive CompensationComprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)Exclusive Discounts: Save on vehicles, service, and partsFinancial Security: 401(k) plan with company match (for full-time team members)Work-Life Balance: Paid holidays (for full-time team members)Wellness Support:Wellness ProgramFree Team Member ClinicAccess to a Free Health CoachEmployee Assistance ProgramTeam Recognition: Employee Referral ProgramCareer Development: Ongoing training and opportunities for growth and advancementAt Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!Join Wisconsin’s Largest and Most Award-Winning Automotive Group!Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin’s largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We’ve also earned accolades such as Glassdoor’s “Best Places to Work” award and honors from the Better Business Bureau and Time Magazine.At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!