Sales Strategy & Go-To-Market Planning Analyst

Planet; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health plan

Wellness program

Flexible time off

Learning and tuition reimbursement

Parental leave

Offsites and happy hours

Volunteering benefits

Job summary

Planet is seeking a Sales Strategy Analyst in San Francisco to lead annual planning, capacity modeling, and strategic revenue initiatives. You will bridge high-level GTM decisions with analytics and system execution to enable global field teams to succeed.

You will own complex quantitative models—from territory design to quota allocation—while partnering with Rev Ops and Sales Ops. A strong background in FP&A or Rev Ops and experience with Pigment/Anaplan is preferred.

Qualifications

• 6–8 years of GTM Strategy, RevOps, or FP&A in a high-growth B2B SaaS or tech enterprise.
• Solid SQL and Salesforce data governance knowledge.
• Experience with Pigment, Anaplan, Adaptive, or Workday Planning.
• Deep SaaS metrics knowledge (ARR, NRR, CAC, capacity).
• Ability to distill complex analytics into clear, strategic GTM recommendations.
• Proven track record owning annual quota and territory rollouts end-to-end.
• Background blending corporate strategy with hands-on systems administration.
• Strong communication to GTM leadership.

Responsibilities

• Own annual planning, sales capacity modeling, and strategic revenue initiatives.
• Bridge strategic GTM decisions with analytical and system execution.
• Design and evolve multi-dimensional planning models and quota allocation.
• Improve CRM data quality and governance; work with field teams on data capture.
• Deliver rigorous analytics and business cases for leadership initiatives across GTM.

Skills

Advanced modeling

GTM strategy

RevOps

FP&A

Pigment

Sales analytics

Quota ownership

CRM data governance

Data modeling

Anaplan

Tools

Pigment

Anaplan

Adaptive

Workday Planning

Salesforce

SQL

Excel

Job description

• We are looking for an Analyst of Sales Strategy & GTM Planning to serve as the engine behind our annual planning, sales capacity modeling, and strategic revenue initiatives
• Reporting to the Senior Manager of Sales Strategy & GTM Ops, you will bridge strategic GTM decisions with analytical and system execution
• You will own complex quantitative models—from territory design and quota allocation to account scoring algorithms—and translate them into scalable GTM architecture
• While day-to-day tactical sales execution is managed by our Sales Ops team, your focus will be on the strategic framework that enables our global field teams to succeed
• Fiscal Year Planning & Modeling: Partner on annual capacity modeling, quota deployment, and territory carve-outs. Build scenario models analyzing rep ramp times, productivity curves, and coverage rules
• Planning Stack Architecture (Pigment): Own and evolve our multi-dimensional planning models (in Pigment) to ensure automated, real-time tracking of quotas, territories, and headcount allocation
• Account Scoring & Segmentation: Design, test, and maintain data-driven account scoring models and tiering frameworks to optimize field team focus and lead-to-account mapping
• Data Governance & Metric Definitions: Establish metric layers and data governance standards across GTM platforms to ensure data integrity across CRM, EPM, and executive reporting
• Recommend strategies to enhance CRM data quality and governance (e.g., opportunity hygiene, stage definitions, activity capture, account/contact integrity), and work with field teams to improve data capture processes
• Strategic Ad-Hoc Analytics: Deliver rigorous business cases, scenario analyses, and data insights for strategic leadership initiatives across GTM leadership

Benefits

• Comprehensive health plan
• Wellness program and massages
• Flexible time off
• Recognition programs
• Commuter benefits
• Learning and tuition reimbursement
• Parental leave
• Offsites and happy hours
• Volunteering benefits

You’ll bring analytical rigor and strategic thinking to solve high-priority business challenges, optimize revenue performance, and help shape our go-to-market strategy

As we scale, we’re looking for a high-impact, analytical, and strategic problem-solver to join our Rev Ops team as our Sales Strategy Analyst

• Advanced Modeling Skills: Expert proficiency in multi-dimensional data modeling, scenario planning, and complex financial/operational logic in Excel/Google Sheets
• Experience: 6–8 years of relevant work experience in GTM Strategy, RevOps, BizOps, or Financial Planning & Analysis (FP&A) at a high-growth B2B SaaS or technology enterprise
• Data & CRM Literacy: Solid understanding of Salesforce architecture, data schema, and data governance standards. SQL experience is a major plus
• Dimensional Planning Systems: Direct experience (or strong operational foundation) in EPM platforms such as Pigment, Anaplan, Adaptive, or Workday Planning. (Pigment certification or experience is a strong plus, but willingness to master Pigment is required)
• Business Acumen: Deep understanding of SaaS business metrics (ARR, NRR, CAC, Ramped Capacity, Win Rates)
• Communication: Ability to distill complex analytical findings into clear strategic recommendations for GTM leaders
• Proven track record of owning annual quota and territory rollouts end-to-end
• Prior experience implementing or managing models inside Pigment
• Background combining corporate strategy/consulting with hands-on systems administration
• Solid FP&A background or Rev Ops background