Sales Strategy Analyst

Tata Consumer Products; Woodcliff Lake (NJ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Retirement plan

Private health coverage

Employee Assistance Program (EAP)

Leave entitlements

TCP discounts

Job summary

Tata Consumer Products is seeking a data-driven professional to lead insights and analytics across sales, category, and shopper behavior. You will help prioritize assortment, analyze promotions, and deliver actionable recommendations to support distribution growth.

The role involves cross-functional collaboration with Sales, Marketing, and Finance, plus building real-time dashboards and tools to enable data-driven decision making.

Qualifications

• Bachelor’s degree required.
• Location: commutable distance to Woodcliff Lake, NJ (2 days in office / week)
• Experience with CPG syndicated POS data and insights incl. Nielsen or customer data sources (Luminate, IRI, 8451, etc).
• Analytical skills and proficiency with common software (Excel, Access, PowerPoint, SharePoint).
• Financial and Trade management understanding - pricing/promo strategies in dynamic categories.
• Strong business agility and attention to detail.

Responsibilities

• Collect, analyze, and synthesize sales, customer, and market data to identify trends and risks.
• Support the development of optimal product assortment for customers/channels by analyzing sales performance and trends.
• Evaluate promotions using pre/post analysis and ROI, and recommend future strategies.
• Monitor competitor activities and deliver insights to enhance competitive advantage.
• Build and maintain dashboards/reports for real-time visibility to the sales strategy team.
• Collaborate with Sales, Marketing, and Finance to align insights with strategic initiatives.
• Develop and deploy 4P Playbook for Tea and Supplements across Tata Brands.

Skills

Analytical skills

Communication abilities

Problem solving

Business acumen

Detail-oriented

Education

Bachelor’s degree

Tools

Excel

Access

PowerPoint

SharePoint

Nielsen

Job description

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with four of these key strategic pillars, which is driving Strengthening & Accelerating our Core Business, Creating a Future- Ready Organization and Exploring New Opportunities.. In order to accelerate growth with existing and new categories in highly competitive retailers, this role is a critical enabler of providing best in class category leadership insights and selling stories to support sales team in unlocking new distribution/growth strategies in existing and new categories. This role is directly responsible for driving insights & analytics across key retailer, our brands, and our competition. This role will help to develop the strategy and prioritization for our sales planning through fact based analysis.

What are the Key Deliverables in this role ?

Financial Outcomes

Data Analysis & Reporting:Collect, analyze, and synthesize sales, customer, and market data to identify trends, opportunities, and risks.

Assortment Prioritization:Support the development of optimal product assortment for customers / channels by analyzing sales performance, category trends, and customer dynamics.

Customer Service

Customer Centricity: Evaluate the effectiveness of promotional campaigns using pre/post analysis, ROI assessment, and shopper behavior data; recommend strategies for future promotions.

Competitive Analysis:Monitor competitor activities (pricing, assortment, promotions) through internal and external data sources; deliver actionable insights to enhance our competitive advantage.

Dashboard & Tool Development:Build and maintain dashboards or reports that provide real-time visibility into key metrics for the sales strategy team.

Internal Processes

Cross Functional Collaboration:Partner with Sales, Marketing, and Finance teams to align insights and support strategic initiative including the 4P playbook and annual planning.

Strategic Leadership: Utilize in market data, trends, and insights, identify opportunities and deliver solutions that drive profitable category growth- shared with key internal stakeholders. Identify, Develop and Deploy 4P Playbook for Tea and Supplements categories to the sales teams across all Tata Brands.

Requirements

What are the Critical success factors for the Role ?

• Bachelor’s degree Required.
• Location: commutable distance to Woodcliff Lake, NJ (2 days in office / week)
• Experience with CPG syndicated POS data and insights inclusive of Nielsen or customer specific data ( Luminate, IRI, 8451, etc).
• Analytical skills and computer software proficiency (e.g., Excel, Access, PowerPoint, SharePoint, etc.)
• Financial and Trade management understanding - pricing/promo strategies in dynamic categories
• Strong business agility and attention to detail

What are the Desirable success factors for the Role ?

• Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
• Excellent communication skills—able to translate complex data into clear business recommendations
• Detail-oriented with strong problem-solving abilities
• Commercially astute with strong follow-up, organizational, communication and presentation skills

Benefits

The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2027, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.

Final compensation for each employee will be determined based on various factors, including—not limited to—geographical location, knowledge, skills and abilities, relevant experience, and educational background.

In addition to the Total Target Compensation, as part of Tata Consumer Products U.S. Inc., this position is eligible for our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts. Detailed information regarding benefit plan participation will be provided upon receipt of an employment offer or upon joining the organization.

Please note: The Company reserves the right to modify base salary and any other discretionary compensation programs at any time. Adjustments may be made based on individual performance, company or departmental performance, and market factors. The Company also reserves the right to amend benefits in accordance with company policies.