Sales Specialist, Senior Living

Wallick; Sunbury (OH); On-site; USD 55,000 - 68,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K

Gym membership

Paid parental leave

Paid time off

Employee ownership

Job summary

Wallick Communities is seeking a Senior Living Sales Specialist in Sunbury, Ohio, to drive occupancy and revenue through targeted sales and marketing initiatives. The role manages the full sales cycle, tours, move-ins, and maintains strong relationships with residents and referral sources.

Qualifications include a bachelor’s degree in marketing or related field and 2+ years in senior living sales. Strong CRM, closing, and communication skills are essential for success in a collaborative,

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Minimum 2 years in senior living sales/marketing.
• Strong closing skills and relationship-building ability.
• Experience with CRM and sales analytics.
• Proficiency with Microsoft Office and digital tools.

Responsibilities

• Develop and execute sales strategies to meet occupancy targets.
• Lead personalized tours and move-ins with prospective residents.
• Collaborate with internal teams for marketing and operations.
• Maintain CRM records and forecast occupancy accurately.
• Plan events to attract referrals and drive leads.
• Monitor market trends and adjust competitive positioning.

Skills

Bachelor’s degree

2+ years senior living sales

Closing skills

Marketing knowledge

CRM proficiency

Education

Bachelor’s degree in marketing/business

Tools

CRM systems

Microsoft Office Suite

Digital communication tools

Job description

Description

Location: The Ashford of Berkshire (Sunbury, OH)

Description

Location: The Ashford of Berkshire (Sunbury, OH)

Job Type: Full Time

Salary: $65k plus bonus

Make a Difference—And Own Your Future

At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We take pride in caring for and empowering our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we take pride in fostering a supportive and collaborative work environment where every employee-owner plays a vital role.

A Career with Wallick Senior Living Means…

• A Unique Approach to Senior Living: Our associate’s power Wallick’s approach to senior living that goes beyond care to ensure our residents live their best lives through meaningful activities, delicious meals and round-the-clock support.
• Pay-on-Demand: access your money as you earn it.
• Exceptional Benefit Package: Health, dental, vision insurance effective within 2 weeks of starting your new job. Other benefits like gym membership reimbursement, paid parental leave, 401K, and more!
• Work-Life Balance: Paid time off, including paid parental leave.
• Supportive Culture and Rewarding Work: A team-oriented environment where associates make a meaningful impact by helping individuals maintain independence and quality of life.
• Resident Stories That Stay with You: From Maurine, who found an “instant family” to Evelyn, who recently celebrated her 105th birthday with us, our residents enjoy a sense of community that is created by you!
• Career Growth: Tuition reimbursement, training, professional development, and advancement opportunities within a company that invests in its people.
• Employee Owned, Resident Focused: As a 100% employee-owned company, your daily work (supporting our residents) also contributes to your financial future by sharing in our profitability.

What You’ll Do

The Senior Living Sales Specialist is a key driver of occupancy and revenue growth, responsible for executing strategic sales and marketing initiatives, managing the full sales cycle, and fostering strong relationships with prospective residents and referral sources. This role ensures a seamless move-in experience and contributes to the overall success of the senior living community.

• Achieve and Sustain Occupancy Goals
  • Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
• Lead Discovery and Tour Experiences
  • Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
  • Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
• Develop and Execute Marketing Plans
  • Create and implement quarterly marketing plans aligned with community goals and market trends.
• Coordinate Move-In Process
  • Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
  • Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that shows the community’s lifestyle and standards.
  • Move in process – ensure the resident room is ready for move-in and ensure the name(s) are on the room(s).
• Conduct Market Research and Competitive Analysis
  • Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
• Manage and Utilize CRM Effectively
  • Maintain accurate and timely records in the customer relationship management (CRM) system, ensuring all leads, interactions, and follow-ups are documented and tracked.
  • Leverage CRM data to prioritize outreach, schedule follow-ups, and analyze conversion metrics to improve sales performance.
• Participate in Daily Sales Huddles
  • Engage in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Update Forecast Tracker
  • Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
• Complete Admissions Checklist and Paperwork
  • Ensure all admissions-related documentation and checklists are completed accurately and in a timely manner for each new resident. Collaborate with the Business Office Manager, Director of Care, and other department heads.
  • Work closely with internal teams to coordinate logistics, services, and communications related to resident move-ins and ongoing engagement.
• Plan and Host Marketing Events
  • Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
• Conduct External Business Development Activities
  • Build and maintain relationships with local healthcare providers, organizations, and referral sources to drive external lead generation and community visibility.
  • Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
  • Represent the community at local events and networking opportunities to enhance brand awareness and build referral partnerships.
• Budget Accountability
  • Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
• Additional Duties
  • Perform other related responsibilities as assigned to support the overall success of the community.

What We’re Looking For

• Bachelor’s degree in marketing, business, or a related field preferred
• Minimum of 2 years’ experience in senior living sales and marketing.
• Knowledge of applicable laws and regulations governing senior living communities.
• Senior Living experience strongly preferred.
• Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry
• Strong closing skills with the ability to achieve and exceed sales targets
• Excellent communication, presentation, and interpersonal skills
• Ability to build trust and rapport with seniors, families, and professional referral sources
• Highly organized with strong follow-up and time management skills
• Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools
• Compassionate, empathetic, and motivated by helping others.

Wallick’s Mission & Values

At Wallick Communities, We Believe In Opening Doors To Homes, Opportunity, And Hope For Our Residents, Associates, And Community. Our Core Values Guide Everything We Do

• Care – We show compassion and respect for everyone.
• Character – We do the right thing, even when no one is looking.
• Collaboration – We work together to achieve more.

At Wallick, we celebrate Diversity, Equity, Inclusion + Belonging (DEI+B) in our workplace and communities, creating an environment where associates feel welcome, respected, and empowered to bring their authentic selves to the great work they do every day.

For nearly 60 years, it has been at the core of our organization’s culture that all Wallick associates come to a safe and inclusive place to work. Wallick does not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.

• Employment is contingent upon passing a pre-employment background check and drug screen.