Sales Specialist, Senior Living

Wallick; Columbus (OH); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Gym membership reimbursement

Paid parental leave

401K

Employee ownership

Job summary

Wallick Senior Living is seeking a dynamic marketing and sales professional to drive occupancy and community visibility in Columbus, OH. You will lead discovery sessions, coordinate move-ins, and develop quarterly plans with cross-functional teams.

Candidates should have a bachelor’s in marketing or business and 2+ years in senior living sales, with strong communication and CRM skills. This role offers pay-on-demand options and a comprehensive benefits package.

Qualifications

• Minimum 2 years’ experience in senior living sales or marketing.
• Bachelor’s degree in marketing, business, or related field preferred.
• Strong closing, communication and interpersonal skills.

Responsibilities

• Develop and implement targeted sales strategies to meet occupancy goals.
• Lead personalized discovery sessions and community tours for prospects and families.
• Coordinate move-in process with Executive Director and care departments for smooth transitions.
• Develop and execute quarterly marketing plans aligned with goals and market trends.
• Monitor local market conditions and competitor offers for differentiation.
• Maintain accurate CRM records and analyze conversion metrics for improvement.
• Lead daily sales huddles to review pipeline and align priorities.
• Update forecast tracker with current lead status and occupancy trends.
• Oversee admissions paperwork and ensure timely completion with relevant teams.
• Plan and host events to promote the community and strengthen referrals.
• Build relationships with local healthcare providers and referral sources.

Skills

Sales experience

CRM proficiency

Communication skills

Organization & time management

Education

Bachelor’s degree in marketing or business

2+ years in senior living sales/marketing

Tools

CRM systems

Microsoft Office

Digital communication tools

Job description

Description

Location: The Grove at 5500 Karl Road, Columbus, OH

Job type

Full Time

Salary

Salary: $65k plus monthly bonus potential based on Move In and Occupancy levels

Make a Difference—And Own Your Future

At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We take pride in caring for and empowering our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we take pride in fostering a supportive and collaborative work environment where every employee-owner plays a vital role.

A Career with Wallick Senior Living Means…

• A Unique Approach to Senior Living: Our associate’s power Wallick’s approach to senior living that goes beyond care to ensure our residents live their best lives through meaningful activities, delicious meals and round-the-clock support.
• Pay-on-Demand: access your money as you earn it.
• Exceptional Benefit Package: Health, dental, vision insurance effective within 2 weeks of starting your new job. Other benefits like gym membership reimbursement, paid parental leave, 401K, and more!
• Work-Life Balance: Paid time off, including paid parental leave.
• Supportive Culture and Rewarding Work: A team-oriented environment where associates make a meaningful impact by helping individuals maintain independence and quality of life.
• Resident Stories That Stay with You: From Maurine, who found an “instant family” to Evelyn, who recently celebrated her 105th birthday with us, our residents enjoy a sense of community that is created by you!
• Career Growth: Tuition reimbursement, training, professional development, and advancement opportunities within a company that invests in its people.
• Employee Owned, Resident Focused: As a 100% employee-owned company, your daily work (supporting our residents) also contributes to your financial future by sharing in our profitability.

What You’ll Do

• Achieve and Sustain Occupancy Goals
  • Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
• Lead Discovery and Tour Experiences
  • Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
  • Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
• Develop and Execute Marketing Plans
  • Create and implement quarterly marketing plans aligned with community goals and market trends.
• Coordinate Move-In Process
  • Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
  • Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that shows the community’s lifestyle and standards.
  • Move in process – ensure the resident room is ready for move-in and ensure the name(s) are on the room(s).
• Conduct Market Research and Competitive Analysis
  • Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
• Manage and Utilize CRM Effectively
  • Maintain accurate and timely records in the customer relationship management (CRM) system, ensuring all leads, interactions, and follow-ups are documented and tracked.
  • Leverage CRM data to prioritize outreach, schedule follow-ups, and analyze conversion metrics to improve sales performance.
• Participate in Daily Sales Huddles
  • Engage in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Update Forecast Tracker
  • Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
• Complete Admissions Checklist and Paperwork
  • Ensure all admissions-related documentation and checklists are completed accurately and in a timely manner for each new resident. Collaborate with the Business Office Manager, Director of Care, and other department heads.
  • Work closely with internal teams to coordinate logistics, services, and communications related to resident move-ins and ongoing engagement.
• Plan and Host Marketing Events
  • Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
• Conduct External Business Development Activities
  • Build and maintain relationships with local healthcare providers, organizations, and referral sources to drive external lead generation and community visibility.
  • Organize and execute special events that promote the community, engage prospects, and strengthen referral relationships.
  • Represent the community at local events and networking opportunities to enhance brand awareness and build referral partnerships.
• Budget Accountability
  • Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
• Additional Duties
  • Perform other related responsibilities as assigned to support the overall success of the community.

What We’re Looking For

• Bachelor’s degree in marketing, business, or a related field preferred
• Minimum of 2 years’ experience in senior living sales and marketing.
• Knowledge of applicable laws and regulations governing senior living communities.
• Senior Living experience strongly preferred.
• Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry
• Strong closing skills with the ability to achieve and exceed sales targets
• Excellent communication, presentation, and interpersonal skills
• Ability to build trust and rapport with seniors, families, and professional referral sources
• Highly organized with strong follow-up and time management skills
• Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools
• Compassionate, empathetic, and motivated by helping others.

Wallick’s Mission & Values

At Wallick Communities, We Believe In Opening Doors To Homes, Opportunity, And Hope For Our Residents, Associates, And Community. Our Core Values Guide Everything We Do

• Care – We show compassion and respect for everyone.
• Character – We do the right thing, even when no one is looking.
• Collaboration – We work together to achieve more.

At Wallick, we celebrate Diversity, Equity, Inclusion + Belonging (DEI+B) in our workplace and communities, creating an environment where associates feel welcome, respected, and empowered to bring their authentic selves to the great work they do every day.

For nearly 60 years, it has been at the core of our organization’s culture that all Wallick associates come to a safe and inclusive place to work. Wallick does not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.

Join Us and Become an Employee-Owner!

Join Us and Become an Employee-Owner!

Employment is contingent upon passing a pre-employment background check and drug screen.