Automotive Sales & Service Appointment Coordinator (BDC)

Brown Motors; Petoskey (MI); On-site; USD 20,664 - 23,419; Full time

Benefits offered by this job

PTO

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Parental Leave

Hands-on Training

Career Growth

Retirement Plan

Job summary

Brown Motors in Petoskey, MI seeks a full-time Sales & Service Appointment Coordinator (BDC) to drive inbound/outbound calls, respond to internet leads, and schedule both sales and service appointments. This role is the voice of the dealership, ensuring a smooth customer journey and maximising appointment numbers.

The ideal candidate has experience with high-volume phone work, strong communication skills, and a results-driven mindset.

Qualifications

• Experience handling high-volume phone work in a professional setting (BDC/call-center preferred).
• Comfortable guiding conversations toward appointments.
• Clear verbal and written communication for calls, texts, and emails.
• Goal-oriented with appointment targets and bonuses.
• Strong organizational habits for scheduling and logging data.
• Comfortable using CRM and multi-line phone systems.

Responsibilities

• Answer inbound sales and service calls as first contact.
• Respond to internet leads and set sales appointments.
• Make outbound follow-up calls for unsold visitors and missed appointments.
• Schedule service appointments per department guidelines.
• Log customer data, appointments, and outcomes in CRM.
• Confirm upcoming appointments and follow up on no-shows.

Skills

Phone handling

Outbound calling

Appointment setting

Verbal communication

Written communication

Organizational skills

Punctuality

CRM systems

Tools

CRM software

Multi-line phone systems

Job description

Job Description

Brown Motors is seeking a full-time Sales & Service Appointment Coordinator (BDC Representative) to be the voice of our dealership. This role is the engine behind both our showroom and our service drive - answering inbound sales and service calls, following up with internet leads and past customers, and setting the appointments that keep our business moving.

Brown Motors is seeking a full-time Sales & Service Appointment Coordinator (BDC Representative) to be the voice of our dealership. This role is the engine behind both our showroom and our service drive - answering inbound sales and service calls, following up with internet leads and past customers, and setting the appointments that keep our business moving.

This is a true BDC role covering both sales and service. On the sales side, you will respond to internet leads, follow up with unsold showroom visitors, and set appointments for our sales team.

On the service side, you will schedule service appointments, handle inbound service inquiries, and make outbound calls for service reminders, recalls, and missed appointments.

Pay is an hourly base of $15-$17 plus bonus opportunities for appointments set and shown - the better you perform, the more you earn. The schedule is Monday-Friday with some Saturdays.

Brown Motors is a long-standing, process-driven dealership in Petoskey that values professionalism, accountability, and continuous improvement. If you are confident on the phone, motivated by goals, and take pride in creating a great customer experience, this role offers real long-term opportunity and growth.

Benefits

• Hourly Base Salary + Bonus Opportunities
• Paid Time Off (PTO)
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Parental Leave
• Hands on Training
• Career Growth Opportunities
• Retirement Plan

Responsibilities

• Answer inbound sales and service calls promptly and professionally as the first point of contact for Brown Motors.
• Respond quickly to internet leads by phone, text, and email, and set appointments for the sales team.
• Make outbound follow-up calls, including unsold showroom visitors, missed appointments, service reminders, and recall notices.
• Schedule service appointments in line with service department guidelines, capacity, and availability.
• Execute warm transfers to the appropriate department without dropping the call or creating friction.
• Accurately log customer information, appointments, and call outcomes in dealership systems (CRM).
• Confirm upcoming appointments and follow up on no-shows to keep the sales and service schedules full.
• Meet daily and weekly goals for calls handled and appointments set and shown.
• Maintain focus and composure during high call volume while preserving a calm, professional tone.

Requirements

• Proven experience handling high-volume phone work (inbound and outbound) in a professional setting. Automotive BDC, call-center, or appointment-setting experience strongly preferred.
• Comfortable making outbound calls and confidently guiding a conversation toward setting an appointment.
• Clear, professional verbal and written communication skills for phone, text, and email follow-up.
• Goal-oriented mindset, motivated by appointment targets and bonus opportunities.
• Strong organizational habits and attention to detail when scheduling appointments and documenting customer information.
• Comfortable using multi-line phone systems, computers, and CRM software, or able to learn quickly.
• Reliable and punctual, with availability Monday-Friday plus some Saturdays.
• Ability to stay calm, solution-oriented, and customer-focused during busy or high-pressure periods.

Company Description

Brown Motors has proudly served Northern Michigan since 1898 and remains family owned under fourth generation leadership. Located in Petoskey, Michigan, we represent Ford, Chrysler, Dodge, Jeep, and Ram and serve customers throughout the region.

Our dealership continues to grow, with one of the largest service operations in Northern Michigan, including more than 40 service bays and a dedicated commercial and heavy-duty service facility. We support both retail customers and business fleets with sales, service, parts, and mobile support.

At Brown Motors, we believe our people are our greatest asset. We focus on building a strong team culture built around professionalism, accountability, and long-term career growth.

If you are looking for a stable company with deep community roots and a commitment to doing things the right way, Brown Motors offers an opportunity to build a meaningful career.