Sales Representative - Massachusetts

Hendler Family Brewing Co.; Massachusetts; Remote; USD 50,000 - 75,000; Full time

Job summary

An established industry player is seeking a motivated Field Sales Representative to promote and sell its craft beer brands in Massachusetts. This fully remote role requires a self-starter who is passionate about craft beer and excels in building relationships. Responsibilities include educating retail partners, managing sales, and participating in events to enhance brand visibility. The ideal candidate will have strong organizational and communication skills, a flexible schedule, and the ability to travel as needed. Join a family-owned company that values innovation and community engagement, and make a significant impact in the craft beer market.

Qualifications

• Strong organizational and communication skills are essential.
• Ability to manage workload with minimal oversight is crucial.
• Experience in sales or customer service preferred.

Responsibilities

• Educate retail managers and consumers about products.
• Manage sales and build client relationships with minimal oversight.
• Coordinate and participate in events like beer tastings.

Skills

Organizational Skills

Time Management

Communication Skills

Sales Experience

Customer Service

Bilingual (Spanish/Portuguese)

Education

Experience in Craft Beer Industry

Experience with CRM Tools

Tools

KARMA

VIP

Google Suite

Job description

Job Title: Field Sales Representative, MA

Status: Full Time

Reports to: Regional Sales Manager

Salary Range: $50k - $75k

JOB DESCRIPTION & EXPECTATIONS
Hendler Family Brewing Company is hiring for a brewery sale representative based in Massachusetts! Our brewery reps are continuously doing all they can to seek out new business, nurture current relationships, and advocate for our brands in growing markets. We are looking for an entrepreneurial craft beer lover with ambition and flexibility in equal measures. The position requires work in the Massachusetts market selling Hendler Family Brewing Company brands at the retail level. The position requires collaboration with wholesaler representatives to ensure proper execution of goals and generate growth of the brand. This is a remote position that requires a self-starting candidate with flexible work hours. This position sometimes requires traveling long-distances, sometimes up to 2 hours away from home.

Essential Duties & Responsibilities

• Converse with and educate retail account managers, buyers, and consumers on our product.
• Obtain commitments on product from buyers and properly communicate the orders to the appropriate distributor reps.
• Represent the brewery’s beers at tastings and events.
• Merchandise product on shelves and in coolers.
• Manage freshness of product in the market.
• Constantly strive to make our product more visible by competing for better shelf/cooler space and tap handle placement.
• Communicate constantly with distributor reps, team leaders and craft managers about our time spent in their markets via phone, text and email.
• Seek out and report opportunities in the market.
• Manage sales, prospect new business, and build lasting client relationships with minimal daily oversight.
• Collaborate with management and distribution partners to meet sales goals and objectives.
• Participate in overall sales strategy and goals planning for Jack’s Abby Brewing in the given region.
• Thoroughly plan and record all sales activity.
• Plan, coordinate, and participate in all events such as tap takeovers, regional beer fests, beer dinners and in-store tastings.
• Oversee and schedule a small team of Brand Ambassadors.

JOB REQUIREMENTS
Qualifications:

• Strong organizational, time management, and communication skills.
• Ability to manage and prioritize workload with minimal oversight.
• Ability to travel as needed.
• Experience with KARMA, VIP, or other CRM tools is a plus.
• Experience in the Craft Beer industry is a plus, but not required.
• Sales, Customer Service, or Related Industry Experience Preferred.
• Flexibility to work days, nights and weekends.
• Proficiency in Google Suite, or similar system.
• Understanding of craft beer and the markets that we are selling in.
• Bilingual in Spanish/Portuguese, a plus.
• Clean driving record.
• Ability to drive 500+ miles weekly.

Physical Requirements/Work Environment:

• This is a fully remote position.
• This position requires visiting accounts across a large territory in person, as well as communicating remotely. Candidates must be able to navigate the territory confidently with samples and supplies. Travel to the brewery is required twice per year, though hosting accounts outside of those times is possible.

ABOUT US
HENDLER FAMILY BREWING COMPANY IS PROUDLY INDEPENDENT AND FAMILY-OWNED.
HFBCo was founded in 2011 by three brothers, Jack, Eric and Sam Hendler and is still family owned to this day. Our mission? Create high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, we take pride in learning from and contributing to our vibrant community.
HFBCo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require assistance or accommodation due to a disability, please contact us at [e-mail].