Sales Representative - Massachusetts

Hendler Family Brewing Co.; Framingham (MA); Remote; USD 50,000 - 75,000; Full time

Job summary

A family-owned brewery in Massachusetts seeks a Field Sales Representative to advocate for their craft beer brands. This remote role involves building relationships, managing sales, and participating in events. Ideal candidates are self-starters with a passion for craft beer and strong communication skills.

Benefits

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Flexible schedule

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Tuition assistance

Vision insurance

Wellness resources

Qualifications

• Sales, customer service, or related industry experience preferred.
• Experience in the craft beer industry is a plus but not required.

Responsibilities

• Educate retail account managers and consumers about products.
• Manage sales and build client relationships with minimal oversight.
• Participate in events like tap takeovers and beer festivals.

Skills

Organizational Skills

Time Management

Communication

Understanding of Craft Beer Markets

Bilingual in Spanish/Portuguese

Tools

CRM Tools

Google Suite

Job description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Tuition assistance
• Vision insurance
• Wellness resources

Job Title: Field Sales Representative, MA

Status: Full Time

Territories: Two open: Boston & Metrowest

Reports to: Regional Sales Manager

Salary Range: $50k - $75k

Job Description & Expectations

Hendler Family Brewing Company is hiring for a brewery sales representative based in Massachusetts! Our brewery reps are continuously seeking new business, nurturing current relationships, and advocating for our brands in growing markets. We are looking for an entrepreneurial craft beer lover with ambition and flexibility. The position involves selling Hendler Family Brewing Company brands at the retail level within the Massachusetts market, collaborating with wholesaler representatives to ensure goal achievement and brand growth. This is a remote position requiring a self-starting candidate with flexible hours and occasional long-distance travel, sometimes up to 2 hours from home.

Essential Duties & Responsibilities

• Educate retail account managers, buyers, and consumers about our products.
• Obtain commitments from buyers and communicate orders to distributors.
• Represent the brewery at tastings and events.
• Merchandise products on shelves and in coolers.
• Manage product freshness in the market.
• Increase product visibility through better shelf and tap handle placement.
• Maintain constant communication with distributors and team members.
• Identify and report market opportunities.
• Manage sales, prospect new business, and build client relationships with minimal oversight.
• Collaborate on sales strategies and goals.
• Document all sales activities thoroughly.
• Participate in events like tap takeovers, beer festivals, dinners, and tastings.
• Oversee and schedule a small team of Brand Ambassadors.

Job Requirements

• Strong organizational, time management, and communication skills.
• Ability to manage workload with minimal supervision.
• Willingness to travel as needed.
• Experience with CRM tools like KARMA or VIP is a plus.
• Experience in the craft beer industry is a plus but not required.
• Sales, customer service, or related industry experience preferred.
• Flexibility to work days, nights, and weekends.
• Proficiency in Google Suite or similar.
• Understanding of craft beer markets.
• Bilingual in Spanish/Portuguese is a plus.
• Clean driving record and ability to drive 500+ miles weekly.

Physical Requirements & Work Environment

This is a fully remote position involving visiting accounts across a large territory and remote communication. Candidates must navigate the territory confidently with samples and supplies. Travel to the brewery is twice a year, with additional account visits outside those times possible.

Benefits

• Competitive salary: $50k - $60k annually
• Quarterly bonuses based on KPIs
• Travel stipends
• Company credit card for expenses
• Medical, Dental, Vision insurance from day one
• Matching 401k after 9 months
• Paid time off, vacations, sick leave, holidays
• Training and industry education
• Employee meals
• Weekly free beer (21+)

About Us

Hendler Family Brewing Company is family-owned and independent, founded in 2011 by the Hendler brothers. We create high-quality products that honor tradition and foster innovation, with a focus on community involvement.

We offer benefits including health insurance from day one, a 401k match after 9 months, paid time off, training, and more. We are committed to diversity and inclusion and provide accommodations for disabilities. Flexible work-from-home options are available.