Sales Representative – Earthmoving Heavy Equipment

Milton CAT; Barre Town (VT); On-site; USD 46,000 - 98,000; Full time

Benefits offered by this job

Vehicle reimbursement

Company-provided phone

Tools and equipment

Comprehensive benefits

Job summary

Milton CAT is seeking an energetic Territory Sales Representative – Heavy Equipment to drive growth across Orange and Caledonia counties in VT and Grafton County in NH. The role involves on-the-road meetings, prospecting, and closing business across compact to large equipment lines, including excavators, skid steers, and loaders.

You’ll manage a dynamic sales territory, nurture relationships with contractors and landscapers, and leverage CRM tools to forecast and close deals.

Qualifications

• Entrepreneurial drive and work ethic.
• Competitive and results-driven.
• Heavy equipment knowledge (Skid Steers, Excavators, Loaders, Bull Dozers).
• Experience with general contractors, excavators and landscapers.
• Strong leadership and initiative.
• 2–10+ years of sales experience.
• Probing questioning skills to drive business conversations.
• Comfort with using technology (cell phones, iPads, CRM).
• Eager to learn and apply new knowledge.

Responsibilities

• Develop and manage your heavy equipment sales territory.
• Prospect new customers and expand existing accounts.
• Conduct job site visits and equipment demonstrations.
• Identify customer needs and tailor solutions.
• Manage pipeline, forecasts, and CRM data.
• Collaborate with internal teams to ensure a strong customer experience.
• Educate customers on purchasing, financing, and rental options.
• Travel regularly throughout your assigned territory.

Skills

Entrepreneurial drive

Competitive nature

Heavy equipment knowledge

Contractors/landscapers experience

Leadership qualities

Sales experience

Questioning techniques

Technology adoption

Willingness to learn

Tools

CRM

iPad

Phone

Laptop

Job description

We are looking for entrepreneurial independent-minded sales leaders to effectively “run their own business” and join our rapidly growing team. If you have a passion for heavy equipment and for the opportunity to sell an iconic brand of the highest quality and best supported products in the industry, we look forward to hearing from you.

The exclusive dealer of Caterpillar equipment in the Northeast, Milton CAT is one of the largest Caterpillar dealerships in the world and the “big kid’s sandbox” for the most recognizable construction equipment on the planet. Milton CAT is looking to invest in and develop the right candidate to drive business (sales and rentals) of compact to large products (Excavators, Skid Steers, Wheel Loaders, Bull Dozers, etc.) in Rockingham county. This field position involves being on the road every day, setting up meetings, prospecting job sites, executing “business conversations” on critical issues and closing business with valued customers and prospects.

Territory: Orange and Caledonia County in VT, Grafton County in NH

Compensaton: $48,000 base plus commission

Responsibilities

What you bring

• Strong entrepreneurial drive and work ethic
• Competitive nature. Driven to succeed. Hate to lose
• Passion for/Knowledge of heavy equipment (Skid Steers, Excavators, Loaders, Bull Dozers) a plus
• Experience with general contractor’s, excavators and landscapers a plus
• Solid leadership qualities (examples of initiative)
• 2 to 10+ years of sales experience
• Strong QUESTIONING techniques that drive “business conversations” (Discovery/PAIN)
• Eager to embrace technology (cell phones, i-Pads, CRM, etc.)
• Hungry to learn and an ability to apply new knowledge

Qualifications

What You’ll Do

As a Territory Sales Representative – Heavy Equipment, you’ll drive business growth across your assigned region:

• Develop and manage your heavy equipment sales territory
• Prospect new customers while expanding existing accounts
• Conduct job site visits and equipment demonstrations
• Identify customer needs and recommend tailored solutions
• Manage your pipeline, forecasts, and customer data in CRM systems
• Collaborate with internal teams to ensure a strong customer experience
• Educate customers on purchasing, financing, and rental options
• Travel regularly throughout your assigned territory

What You Get

• Compensation & Incentives
  • Base salary: $48,000
  • Monthly commission structure
  • Six-figure earning potential
• Tools & Support
  • Vehicle reimbursement and fuel card
  • Company-provided phone, laptop, and tools
• Comprehensive Benefits
  • Medical, dental, and vision insurance
  • Paid time off + holidays
  • 401(k) with competitive retirement options
  • Life & disability insurance
• Career Growth
  • Opportunities to advance within machine sales and leadership
  • Ongoing training and development
  • Support from an experienced leadership team
• Who Thrives Here
  • Sales professionals who want ownership and autonomy
  • Individuals who enjoy working in the field and building relationships
  • Self-starters motivated by results and earning potential
  • People interested in forestry, equipment, and operations
  • Candidates looking for a long-term career in sales

We offer exciting opportunities to experienced professionals, recent graduates, and students.

A background check and drug test are required as part of our pre-employment process.

Milton CAT is an equal opportunity employer that values the strength diversity brings to the workplace. We encourage applications from individuals with disabilities, minorities, veterans, and women. Applicants receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, sexual orientation, gender identity, handicap, disability, veteran status, genetic data, or other legally protected status. We base all employment decisions to further this principle of equal employment opportunity. VEVRAA Federal Contractor. EEO/AA employer. Milton CAT is a Drug-Free workplace.