Sales Representative- Bilingual English/Spanish

Ziegler Cat; Minneapolis (MN); On-site; USD 74,000 - 111,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Ins.

Paid time off 15 days first year

9 paid holidays

401(k) with company match

HSA with company contribution up to $1

Disability Insurance

FSA & EAP

Job summary

Ziegler CAT is seeking a driven Branch Sales Representative to support branch growth by identifying new customer opportunities, generating leads, and converting prospects into Building Construction Products equipment sales. This role emphasizes outbound prospecting, customer acquisition, and collaboration with marketing to expand the dealership’s presence in the small to mid-sized construction equipment market.

Bilingual English/Spanish strongly preferred.

Qualifications

• 1-3 years of sales experience, preferably in equipment or customer-facing selling environments.
• Mechanical or equipment aptitude with the ability to understand construction machine applications and customer value.
• Experience using CRM systems and digital marketing tools for activity tracking, lead management, and pipeline development.

Responsibilities

• Identify and pursue new customer opportunities through outbound calls, local outreach, and community events.
• Handle inbound branch walk-in and sales calls.
• Collaborate with marketing to develop lead-generation campaigns and align with branch goals.
• Respond to leads within defined response times.
• Meet weekly call activity quotas to support productivity metrics.
• Maintain accurate CRM records and provide feedback on lead quality and campaigns.

Skills

Sales experience

CRM systems

Communication skills

Hunter mentality

Bilingual English/Spanish

Education

High school diploma or GED

Bachelor’s degree in business or related field

Tools

CRM software

Marketing tools

Job description

Ziegler CAT is seeking a driven and customer focused Branch Sales Representative to support branch level and area growth by identifying new customer opportunities, generating leads, and converting prospects into Building Construction Products (BCP) equipment sales. This role emphasizes outbound prospecting, customer acquisition, and close collaboration with the marketing team to increase demand, drive transactions, and expand the dealership’s presence in the small to mid-sized construction equipment market. Bilingual English/Spanish strongly preferred.

Responsibilities

• Identify and pursue new customer opportunities through outbound calls, local outreach, and participation in community events
• Handle inbound branch walk-in and sales calls
• Collaborate with the marketing team to develop and execute targeted lead-generation campaigns aligned with branch goals
• Responding to leads within company-defined response time
• Achieves consistent weekly call activity quotas to align with productivity matrix
• Validate and contact assigned accounts, ensuring accurate contact data exists and working to create self-generated leads
• Represent the dealership at fairs, parades, customer events, and local shows to build brand awareness and capture new leads
• Uncover customer needs and align them with appropriate BCP solutions
• Schedule and conduct product demos, prepare and present quotes, and perform off-site trade-in inspections
• Convert leads to new BCP sales through consultative selling, persistent follow-up, and strong relationship-building
• Partner with outside sales representatives, service teams, and technical coordinators to ensure seamless customer experience
• Maintain accurate CRM records and provide marketing with feedback on lead quality and campaign performance
• Update equipment pricing sheets and assist with new machine display selection, layout, and movement
• Assist with local retail efforts when branch retail champion is unavailable
• Support Parts and Rental customers during peak times

Qualifications

• High school diploma or GED required; Bachelor’s degree with concentration in business or related field preferred
• 1-3 years of sales experience, preferably in equipment, or other customer‑facing selling environments
• Mechanical or equipment aptitude with the ability to understand construction machine applications and customer value
• Strong communication and interpersonal skills
• Experience using CRM systems and digital marketing tools for activity tracking, lead management, and pipeline development
• Self-starter with a hunter mentality and a passion for driving growth
• Must have and maintain a clean driving record for off-site visits
• Bilingual English/Spanish strongly preferred

Travel: Up to 10% within the local territory.

Minimum Physical Qualifications

• * Working conditions may be indoor and/or outdoor. Noise level may be moderate at times.
• * Position will include standing, sitting, walking, use of hands, talking, and hearing.

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The total compensation (base plus incentive) for this position is $74,200.00 to $111,300.00 Starting wage is dependent on skills, experience, and education. Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You Competitive pay Health, dental/orthodontia, vision & life insurances Paid time off (PTO) – 15 days to start 9 Paid holidays 401(k) contributions & match HSA, Ziegler contributes up to $1000 tax-free annually STD & LTD Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Ongoing training Education assistance Advancement opportunities Safe, clean, and friendly work environment Military Friendly Ziegler employs a wide variety of former U.S. Armed Services personnel. We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.

Build Your Career at Ziegler Ziegler sells and services CAT® construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way — the right way —and then we take it one step further. If you’re a talented, hard-working and down-to-earth person, you’ll fit in perfectly here.