Sales Representative

Boulevard Brewing Company; Springfield (MO); Hybrid; USD 42,000 - 64,000; Full time

Job summary

Boulevard Brewing Company is seeking a Sales Representative for the Springfield, Missouri metro to grow the Duvel USA Craft portfolio by developing strong relationships with on- and off-premise accounts and driving brand awareness and trial.

The role involves executing selling programs, coordinating promotions, training staff, and collaborating with distributors to expand visibility while traveling regionally. Flexibility for evenings/weekends is required.

Qualifications

• Bachelor's degree preferred.
• 1–2 years malt beverage or distributor experience.
• Ability to interface with various levels of management at wholesale and retail.
• Self-motivation and ability to work with limited direction; team oriented.
• Strong communication and interpersonal skills; comfortable presenting to groups.
• Strong work ethic; ability to plan and manage multiple responsibilities.
• Competitive, urgent, and results-driven.
• Willingness to travel overnight; good driving record.
• Experience with budgeting including travel & expenses.

Responsibilities

• Execute sales and marketing programs for the Craft portfolio (Boulevard, Ommegang, Stone).
• Motivate distributor sales force to meet objectives.
• Grow product lines across distribution channels.
• Identify underpenetrated accounts and develop plans to secure business.
• Conduct tastings, trainings, and promotions at venues.
• Ensure proper merchandising at on- and off-premise accounts.
• Plan and execute on-premise promotions, including evenings and weekends.
• Schedule regular demos and in-store tastings.
• Maintain relationships with key accounts and distributor reps.
• Submit weekly activity recaps and market visit reports.
• Collect data (pricing, distribution) as required.
• Compile and submit reports for the sales division.

Skills

Malt beverage sales

Account management

Relationship building

Negotiation

Communication skills

Time management

Travel readiness

Education

Bachelor's degree preferred

Tools

VIP CRM

CRM software

Job description

Duvel Moortgat is internationally recognized as a leader in the high-end beer segment and is the fourth largest craft brewery by volume in the United States. The Duvel Moortgat family includes Duvel USA, Boulevard Brewing Company, Brewery Ommegang, and Stone Brewing Company. Our beers and cocktails are built by our people, who are bound together by a devotion to our products and customers. We offer a competitive salary, employee bonus, medical/dental, 401k, educational assistance, parental leave, and other wonderful employee perks and benefits!

Summary

We are currently seeking a Sales Representative for the metropolitan market of Springfield, Missouri. This role’s primary focus will be selling the Duvel USA Craft portfolio of beers to targeted on and off premise accounts, by developing strong relationships with decision-makers, providing solutions to their business needs, and driving consumer trial and velocity. To do so, this person will be responsible for building and executing supporting programs and promotional activity, providing greater visibility and growing brand awareness. The Sales Representative will report to the Duvel USA Regional Market Manager and will reside in the Springfield, Missouri metro.

Duties & Responsibilities

• Ensure the implementation of all sales and marketing programs for the entire Craft portfolio (Boulevard Brewing Co, Brewery Ommegang, and Stone Brewing Company)
• Motivate distributor sales force to achieve sales objectives
• Focus on selling products and/or upgrading number of product lines across distribution channels
• Identify accounts that are not being penetrated with Duvel USA products and develop a plan to establish business with such accounts
• Conduct wait-staff / bartender educations, beer tastings and beer dinners
• Ensure proper merchandising of on- and off-premise accounts
• Plan and execute on-premise promotions as permitted (note: evenings; weekend festivals)
• Schedule and participate in regular off premise demos, samplings and in store tastings
• Develop and maintain close relationships with key accounts both on and off-premise
• Maintain clear and constant communication with distributor reps (ride-along, email, text, call) including sending weekly market visit recaps communicating successes to ensure follow-through
• Be responsible for the allocation and use of point-of-sale materials
• Submit activity recaps and weekly agendas to manager
• Collect data (e.g. pricing, distribution) as required
• Compile and submit reports required for the sales division
• Operate effectively within corporate and budgetary guidelines
• Track and monitor progress in all identified accounts
• Observe all state and federal laws pertaining to the sale, merchandising and promotion of malt beverages
• Embrace the Duvel Moortgat values: Passion, Quality, Sustainability, & Integrity

Knowledge, Experience And Abilities Required

• Bachelor's degree preferred
• One to two years malt beverage experience, preferably with at least one year at a wine or beer distributor
• Ability to interface with various levels of management, at wholesale as well as retail
• Self-motivation and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals
• Strong communication and interpersonal skills; ability to speak in front of large groups, conduct trainings/promotions
• Strong work ethic; demonstrated ability to plan and manage multiple responsibilities
• An intense competitive spirit with an assertive, confident personality
• Strong sense of urgency and commitment to achieving results
• Strong judgment and professional maturity
• Excellent problem solving skills; mathematically proficient
• Willingness to travel overnight and a good driving record
• Ability to manage budgets including travel & expense and mileage reports submitted monthly
• Proficient in Microsoft Excel, Outlook, Word, and Power Point
• Prior experience using VIP and CRM applications is preferred
• Emphasis on sampling; must be willing to work nights and weekends when necessary

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Physical Requirements

• Requires frequent standing, walking, and sitting
• May involve occasional lifting, carrying, and travel
• Must be able to communicate effectively (verbal and written)
• Requires good vision and hearing
• Required to regularly reach overhead, squat and bend
• Carrying and lifting 45-65 pounds

Flexible work from home options available.