Sales Representative

Canada Dry Potomac Corporation; Richmond (VA); Hybrid; USD 2,098,015 - 2,988,083; Full time

Benefits offered by this job

Competitive hourly pay

Great benefits package

Opportunity to work with iconic beverage brands

Supportive, team-oriented culture

Growth opportunities within a well-established organization

Job summary

Canada Dry Potomac Corporation is seeking a full-time Sales Representative to drive sales and brand presence in the Mid-Atlantic region. This is a field-based role focused on building relationships and executing sales strategies.

The ideal candidate will have a high school diploma or GED, a valid driver's license, and 2+ years of sales experience. The position offers competitive hourly pay, mileage reimbursement, and a supportive team-oriented culture.

Qualifications

• Minimum of two years of successful sales and/or customer service experience.
• Must have a valid driver's license, personal vehicle, and insurance.

Responsibilities

• Drive sales, distribution, and brand presence within assigned territory.
• Build and maintain strong relationships with store managers and key account contacts.
• Prospect for new accounts through regular outside sales calls.
• Service the account on every visit including merchandising.
• Develop and execute sales plans to meet volume and distribution goals.

Skills

Sales skills

Customer relationship management

Communication

Problem-solving

Education

High school diploma or GED

Bachelor’s degree in Business, Marketing, or related field

Tools

Microsoft Office (Word, Excel)

Job description

Job Title

Sales Representative (Full Time)

Location

Mid-Atlantic Region (Field-based role)

Industry

Beverage Manufacturing & Distribution

Pay

$18.46 per hour + mileage reimbursement + commission

About Our Client

Canada Dry Potomac Corporation, a proud member of The Honickman Companies, is a leader in the beverage manufacturing and distribution industry. We proudly deliver iconic brands to communities across the Mid-Atlantic while fostering a people-first, growth-focused work culture built on teamwork, integrity, and opportunity.

Job Description

The Field Sales Representative is responsible for driving sales, distribution, and brand presence within an assigned territory. This field-based role focuses on building customer relationships, executing sales strategies, and ensuring company brands are consistently represented at the highest standard.

This is an exciting opportunity for a motivated, relationship-driven professional who enjoys being in the field, owning their territory, and making a direct impact on business growth.

Key Responsibilities

• Build and maintain strong relationships with store managers and key account contacts
• Drive outside sales revenue and increase distribution of company brands
• Prospect for new accounts through regular outside sales calls
• Service the account on every visit – to include merchandising
• Lead, schedule and at times execute resets in order to expand portfolio
• Develop and execute sales plans to meet volume and distribution goals
• Anticipate objections and provide effective solutions
• Ensure product is in code, saleable, and properly merchandised
• Maintain or increase shelf space and secure secondary displays
• Monitor competitive activity and report market insights
• Support promotional events, grand openings, and special dealer requests
• Respond promptly to customer inquiries and voicemails
• Complete all required paperwork accurately and on time
• Maintain company equipment and property in clean, working condition
• Follow all company policies, safety standards, and recall procedures

Qualifications

Required

• High school diploma or GED
• Must have a valid driver's license, personal vehicle and insurance
• Minimum of two years of successful sales and/or customer service experience

Preferred

• Bachelor’s degree in Business, Marketing, or related field
• Prior sales experience in a related industry

Additional Details

• Field-based role with daily travel to customer accounts
• Indoor and outdoor working environments
• Office tasks completed primarily at customer locations
• Use of standard office equipment and Microsoft Office (Word, Excel)

Physical Requirements

• Regular standing, walking, reaching, and bending
• Occasional lifting, pushing, and pulling up to 100 lbs
• Frequent driving and data entry

Perks

• Competitive hourly pay
• Great benefits package
• Opportunity to work with iconic beverage brands
• Supportive, team-oriented culture
• Growth opportunities within a well-established organization

Equal Opportunity Employer

EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, VEVRAA Federal Contractor.

If you have a disability and you need an accommodation to apply, please contact us at ------------.