Sales Programs Manager

Wolters Kluwer; Chicago (IL); On-site; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(k) plan and retirement benefits

FSA/HSA and commuter benefits

Tuition assistance

Paid vacation and sick leave

Job summary

Wolters Kluwer is seeking a Sales Programs Manager to accelerate pipeline growth by designing and scaling strategic sales programs across European markets. You will partner with sales leaders and cross-functional teams to translate priorities into measurable plays, enablement, and governance.

The role requires 5+ years in sales programs or related fields, strong analytical skills, and experience leading complex programs.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, or Sales Enablement.
• Advanced analytical and problem-solving skills.
• Executive stakeholder management.
• Experience leading complex, cross-functional programs.
• Strong written and verbal communication.
• Proficiency with CRM, business intelligence and productivity tools.

Responsibilities

• Design, launch and manage structured sales programs across European markets.
• Partner with Sales Leaders to identify priority segments and cohorts for targeted programs.
• Create program plans with objectives, audience, messaging, enablement needs and success metrics.
• Own the operating rhythm for initiatives and ensure adoption by sales teams.

Skills

Analytical mindset

Executive stakeholder management

Cross-functional leadership

Verbal & written communication

CRM proficiency

Education

Bachelor

Tools

CRM software

Business intelligence tools

Productivity tools

Job description

About the Role

The Sales Programs Manager will accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross-functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth.

Responsibilities

Sales program strategy and execution

• Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across European markets.
• Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance.
• Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence.
• Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.

Pipeline generation and performance management

• Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities.
• Translate insights into practical sales plays, demand-generation initiatives, account targeting and seller actions.
• Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement.
• Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.

Sales leader partnership

• Act as a trusted advisor and business partner to regional and country-level Sales Leaders.
• Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations.
• Help sales teams prioritize where to focus, which plays to run and how to execute with consistency.
• Support quarterly and annual planning by identifying pipeline-generation priorities and building associated program calendars.

Cross-functional collaboration

• Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go-to-market priorities.
• Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions.
• Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance.
• Share best practices across markets and scale successful programs regionally.

Governance, communication and continuous improvement

• Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives.
• Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned.
• Prepare concise executive communications, readouts and recommendations.
• Promote a culture of experimentation, accountability and continuous improvement across sales programs.

Qualifications

Education

• Bachelor’s degree required.

Experience

• 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
• Advanced analytical and problem-solving skills
• Executive stakeholder management
• Experience leading complex, cross-functional programs
• Strong written and verbal communication
• Proficiency with CRM, business intelligence and productivity tools

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

$98,500.00 - $172,700.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to:

• Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

Full details of our benefits are available upon request.