Sales Planning & Analytics Analyst

Keurig Dr Pepper; Lansing (MI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Sales Planning & Analytics Analyst for the Grocery West/Midwest. This remote-friendly role supports data-driven decisions, trade investments, and profitable execution across key grocery customers.

You will build dashboards, analyze syndicated data, and partner with Finance and RGM to optimize ROI. A strong analytics background and cross-functional collaboration are essential.

Qualifications

• Bachelor’s degree required in business, finance, analytics, or related field.
• 3+ years of experience in analytics, sales support, or CPG environment
• Experience with grocery or beverage industry preferred
• Proficiency with Excel (advanced formulas, pivots), PowerPoint, Power BI, IRI/Circana data, and Demantra is a plus

Responsibilities

• Analyze syndicated (IRI/Circana) and internal data to identify trends, risks, and growth opportunities
• Provide actionable insights to improve promotional effectiveness and overall sales performance
• Evaluate total portfolio performance to identify high-impact growth opportunities aligned to KPIs
• Support customer planning through business reviews and pre/post promotional analysis
• Build and maintain daily, weekly, and monthly reporting dashboards
• Standardize scorecards and reporting across West / Midwest customers to improve consistency
• Ensure data accuracy and integrity across reporting systems
• Track, analyze, and optimize trade spend and promotional investments
• Maintain trade systems (e.g., Demantra) and manage pricing and promotional inputs
• Partner with Finance and RGM to evaluate ROI and improve investment effectiveness
• Research and resolve promotional allowances, billbacks, and pricing discrepancies
• Partner with National Account Executives (NAEs) to support planning and execution
• Manage customer portals, new item setup, and promotional submissions
• Support resolution of order, inventory, and pricing issues using data insights
• Maintain customer and internal databases including pricing, volume, and trade data
• Identify opportunities to streamline processes and improve reporting efficiency
• Collaborate with Sales, Marketing, Category, Finance, and Supply Chain partners
• Support development of strategic business plans and customer presentations
• Build clear, compelling presentations and visuals for internal and customer use

Skills

Analytical thinking

Cross-functional collaboration

Excel

PowerPoint

Power BI

IRI/Circana data

Demantra

Education

Bachelor’s degree in Business/Finance/Analytics or related field

Tools

Demantra

Job description

Job Overview:

Sales Planning & Analytics Analyst – Grocery West / Midwest

Location: Remote (Eastern or Central Time preferred | Grand Rapids, MI proximity a plus)

Keurig Dr Pepper is seeking a highly analytical, detail-oriented, and collaborative Sales Planning & Analytics Analyst to support the Grocery West / Midwest organization. This role plays a critical part in enabling data-driven decision making, optimizing trade investments, and driving execution across key grocery customers.

The ideal candidate brings strong analytical capabilities, a proactive mindset, and the ability to partner cross-functionally to deliver actionable insights that drive revenue, volume, and profitability.

This role is aligned to the Coffee Operating Unit.

Key Responsibilities

Sales Analytics & Business Insights

• Analyze syndicated (IRI/Circana) and internal data to identify trends, risks, and growth opportunities

• Provide actionable insights to improve promotional effectiveness and overall sales performance

• Evaluate total portfolio performance to identify high-impact growth opportunities aligned to KPIs

• Support customer planning through business reviews and pre/post promotional analysis

Reporting & Dashboard Management

• Build and maintain daily, weekly, and monthly reporting dashboards

• Standardize scorecards and reporting across West / Midwest customers to improve consistency

• Ensure data accuracy and integrity across reporting systems

Trade & Financial Management

• Track, analyze, and optimize trade spend and promotional investments

• Maintain trade systems (e.g., Demantra) and manage pricing and promotional inputs

• Partner with Finance and RGM to evaluate ROI and improve investment effectiveness

• Research and resolve promotional allowances, billbacks, and pricing discrepancies

Customer & Sales Support

• Partner with National Account Executives (NAEs) to support planning and execution

• Manage customer portals, new item setup, and promotional submissions

• Support resolution of order, inventory, and pricing issues using data insights

• Maintain customer and internal databases including pricing, volume, and trade data

Process Improvement & Cross-Functional Collaboration

• Identify opportunities to streamline processes and improve reporting efficiency

• Collaborate with Sales, Marketing, Category, Finance, and Supply Chain partners

• Support development of strategic business plans and customer presentations

• Build clear, compelling presentations and visuals for internal and customer use

Core Competencies

• Strong analytical and problem-solving skills

• Financial acumen and business insight

• Ability to manage multiple priorities in a fast-paced environment

• Strong communication and stakeholder management

• High attention to detail and data accuracy

• Continuous improvement mindset

Total Rewards:

• Salary Range: $ 65,000 - 95,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements:

• Bachelor’s degree in Business, Finance, Analytics, or related field

• 3+ years of experience in analytics, sales support, or CPG environment

• Experience in grocery or beverage industry preferred

• Strong proficiency in:

• Excel (advanced formulas, pivot tables, etc.)

• PowerPoint

• Power BI or similar tools

• IRI/Circana data

• Experience with trade systems (e.g., Demantra) a plus

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [e-mail] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.