VP, Digital Sales

Tegna; Tysons (VA); On-site; USD 230,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

401(k) match

PTO and holidays

Nine paid holidays

Job summary

TEGNA is seeking a strategic Vice President of Digital Sales to lead digital revenue growth across its markets. You will shape strategy, partner with sales teams, and drive digital solutions across video, streaming/CTV and programmatic platforms.

You will build capabilities, identify new products and opportunities, and ensure accurate forecasting with cross‑functional partners. This role reports to the SVP, Ad Sales.

Qualifications

• Bachelor's degree required.
• 10+ years of digital media sales and leadership experience.
• Deep knowledge of streaming/CTV, programmatic, digital video and audience targeting.

Responsibilities

• Develops and executes TEGNA’s digital sales strategy with accountable revenue growth.
• Leads revenue growth across digital video, streaming/CTV, programmatic, and other digital ads.
• Partners with sales leaders to identify opportunities and drive growth across markets.
• Creates sales strategies using audience data and technology to meet advertiser goals.
• Strengthens digital capabilities through training, tools and best practices.
• Identifies new digital products and partnerships to expand advertising offerings.
• Works with product, tech, marketing and ops to deliver digital campaigns.
• Uses data and forecasting to improve performance and accountability.
• Builds relationships with clients, agencies and industry partners.
• Stays ahead of digital advertising trends to uncover growth opportunities.
• Sets clear revenue goals and provides monthly performance reporting.

Skills

Digital sales leadership

Digital advertising

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree in business, marketing, advertising or related field

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is seeking an accomplished digital sales leader to serve as Vice President, Digital Sales, leading our digital sales strategy and accelerating digital revenue growth across our markets.
The Vice President, Digital Sales is responsible for developing and executing strategies that grow revenue across TEGNA’s digital products and platforms. This leader will partner with sales leaders and teams to strengthen digital capabilities, improve execution and deliver effective solutions for our advertising customers.
The successful candidate will be a hands-on digital sales leader with deep knowledge of the evolving advertising landscape and a proven ability to turn strategy into measurable revenue growth.
The position reports to the SVP, Ad Sales.

Responsibilities

• Develops and executes TEGNA’s digital sales strategy, with accountability for digital revenue growth and performance.
• Leads strategies to grow revenue across digital video, streaming/CTV, programmatic and other digital advertising solutions.
• Partners with sales leaders and teams to identify opportunities and drive digital revenue growth across markets.
• Develops sales strategies and solutions that leverage audience, data and technology to meet advertiser objectives.
• Strengthens digital sales capabilities through training, coaching, tools and best practices that help sales teams effectively position and sell digital solutions.
• Identifies new digital products, partnerships and revenue opportunities that strengthen TEGNA’s advertising offering.
• Partners across sales, marketing, product, technology and operations to ensure effective execution and delivery of digital solutions.
• Uses data and insights to evaluate performance, strengthen forecasting, identify opportunities and improve digital sales effectiveness and accountability.
• Builds relationships with key clients, agencies, technology partners and other industry stakeholders.
• Stays ahead of changes in digital advertising, consumer behavior, technology and the competitive landscape to identify new opportunities for growth.
• Establishes clear digital revenue goals, KPIs and accountability across markets, providing accurate monthly forecasts and performance reporting and identifying corrective actions when results are off plan.
• Drives an integrated total-video sales strategy that brings together linear television, streaming/CTV, Premion and other digital solutions based on advertiser objectives and audience needs.
• Evaluates digital products and platforms based on customer demand, revenue potential, scalability, profitability and sales readiness, recommending where TEGNA should invest, improve or discontinue offerings.
• Partners with product and operations teams to ensure digital campaigns are accurately represented, effectively fulfilled, measured and reported, protecting customer trust and TEGNA’s sales integrity.

Requirements

• Bachelor’s degree in business, marketing, advertising or related field and 10+ years of digital media sales and sales leadership experience.
• Proven track record of driving significant digital advertising revenue growth.
• Deep knowledge of digital advertising, including streaming/CTV, programmatic, digital video, audience targeting and measurement.
• Demonstrated ability to set strategy, translate it into clear business priorities and drive execution across a multi-market organization.
• Proven ability to operate effectively at a senior leadership level, influencing decisions and building alignment across functions and stakeholders.
• Strong understanding of advertising technology, data and emerging digital products and platforms.
• Demonstrated ability to develop sales teams and build digital capabilities across an organization.
• Strong analytical skills and ability to use data to identify opportunities and drive decisions.
• Proven ability to collaborate across sales, product, technology, marketing and operations.
• Strong client and agency relationships and demonstrated ability to develop strategic partnerships.
• Hands-on, results-oriented leader who can set strategy and drive execution.
• Ability to travel based on business needs.

Pay Range

$230,000 - $300,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]