Sales Physician Relations Manager

Orlando Health, Inc.; Orlando (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Orlando Health, Inc. is seeking a Sales Physician Relations Manager to serve as the primary liaison between Orlando Health and referring physician practices in a designated hybrid territory.

You will build relationships with physicians, practice managers, and staff, while promoting imaging, ancillary, and specialty services to drive patient referrals and growth. This role emphasizes field presence and strategic outreach in West Orange County and Dr. Phillips areas.

Qualifications

• Bachelor's degree is required.
• Three (3) years of experience in the healthcare industry or related area.
• A master's degree in marketing, business, healthcare administration or related field may substitute for up to two (2) years of required experience.
• Four (4) years of experience in the healthcare industry or related area may substitute for the bachelor's degree requirement.

Responsibilities

• Develop and maintain relationships with employed, network, and independent referring providers.
• Create and execute territory plans to increase patient referrals and market share.
• Communicate Orlando Health's imaging services and specialty programs.
• Act as the primary liaison between referring providers and Orlando Health service lines.
• Identify barriers in referrals and collaborate with leaders to implement solutions.
• Analyze referral data and market trends to support decisions.
• Maintain activity in Salesforce and other CRM tools.
• Support community outreach and physician engagement activities.

Skills

Relationship-building

Communication

Presentation

Independent work

Education

Bachelor's degree

Master's degree in Marketing/Healthcare Administration

Job description

Sales Physician Relations Manager

Position Summary

The Sales Physician Relations Manager serves as a key liaison between Orlando Health and referring physician practices throughout a designated territory.

This role is responsible for driving new patient volume into the organization by building strong relationships with providers, practice administrators, and office staff while promoting Orlando Health's imaging, ancillary, and specialty services.

The Sales Physician Relations Manager develops and executes strategic outreach plans, analyzes referral trends, resolves service concerns, and identifies opportunities to grow Orlando Health's market presence.

Territory & Work Environment

This is a hybrid position with onsite visits/travel throughout West Orange County and the Dr. Phillips market.

Orlando Health Imaging locations in the territory:

Ocoee

• Orlando Health Imaging Centers Ocoee
  • 8740 W. Colonial Drive, Ocoee, FL 34761

Summerport / Windermere

• Orlando Health Imaging Centers Windermere
  • 5123 Summerport Village Parkway, Windermere, FL 34786

Spring Lake / Dr. Phillips

• Orlando Health Imaging Centers Dr. Phillips
  • 7243 Della Drive, Orlando, FL 32819

Learn more here: Orlando Health Imaging Centers

Candidates should be comfortable spending the majority of their time in the field building relationships and supporting referring practices.

What a Day Looks Like

This is a highly autonomous, relationship-driven role focused on increasing patient referrals and new patient volumes across the region. The Physician Relations Manager typically:

• Conducts 8-10 in-person visits daily with physician offices and healthcare stakeholders.
• Builds relationships with physicians, practice managers, and office staff to increase referrals to Orlando Health.
• Promotes imaging services, which account for approximately 75% of the territory focus, along with ancillary and specialty services.
• Analyzes referral patterns, claims data, and market trends to identify growth opportunities.
• Meets with stakeholders to understand challenges, resolve service concerns, and improve the referral experience.
• Partners with leaders across Orlando Health facilities and service lines to support strategic growth initiatives.
• Participates in monthly leadership meetings and provides market intelligence, referral trends, and performance updates.
• Utilizes Salesforce, claims data tools, PowerPoint, and Microsoft Copilot to create presentations and communicate insights.
• Reviews daily imaging and referral reports to monitor performance and prioritize outreach efforts.

Key Responsibilities

• Develop and maintain relationships with employed, network, and independent referring providers.
• Create and execute territory plans designed to increase patient referrals and market share.
• Communicate Orlando Health's clinical capabilities, specialty programs, imaging services, and competitive advantages.
• Act as the primary liaison between referring providers and Orlando Health service lines.
• Identify barriers impacting referrals and collaborate with operational leaders to implement solutions.
• Analyze referral data and market trends to support strategic decision-making.
• Maintain accurate activity and account information within Salesforce and other physician relationship management tools.
• Support community outreach initiatives, educational events, and physician engagement activities.
• Collaborate with leadership to identify opportunities for expansion and growth within the territory.

What We're Looking For

We're seeking a self-starter who thrives with autonomy, takes ownership of results, and is motivated by relationship building and business growth. The ideal candidate:

• Is highly organized and accountable.
• Enjoys working independently while partnering across multiple teams.
• Has strong communication, presentation, and relationship-building skills.
• Is eager to grow professionally and take on increasing responsibility as Orlando Health continues to expand its ambulatory footprint.
• Is comfortable working in a competitive healthcare market.
• Has a consultative, customer-focused approach.
• Brings energy, initiative, and a growth mindset.

Healthcare imaging experience is preferred but not required. We are willing to train the right candidate who demonstrates strong relationship-building and business development abilities.

Education/Training

• Bachelor's degree is required.

Experience

• Three (3) years of experience in the healthcare industry or related area. Sales/marketing specific background with focus on consultative selling.
• A master's degree in marketing, business, healthcare administration or related field may substitute for up to two (2) years of required experience.
• Four (4) years of experience in the healthcare industry or related area may substitute for the bachelor's degree requirement.